Dentists in Herndon is an example of a keyword search term I am using for this article. Obviously dentists is an industry, like many others which is searched for online with the use of search engines such as Google, Yahoo, Bing, Ask and so many more. Every industry has taken advantage of the internet and its power to pull in potential customers and sales leads.
The reasons for this are obvious and the Internet has become a daily household tool with as many as 90 percent of people with access to and using it. Also with the latest technology and the widespread use of smart phone technology, people can access the web from anywhere in the world where they have signal to their phone.
The Internet is one big hub of information which is found and accessed by the use of search engines. But how effective is this. We will take a look at Google and how they gain the results you look for and display them.
Google have a very unique indexing system. Their search engine collects the required information based on your keyword search term at lightning speed. They have to decipher what content is relevant and gives you most value for what it is you are searching. Many people search for their information and find what they are after on the first page with little over spill onto pages two and three. This never use to be the case. There use to be a lot more over spill than there is now. This is based on Googles ability to deliver quality results in the first page using their extremely high tech search technology and software.
I recommend Google for this fast relevant search result and information.
As said my example is based on dentists in Herndon. If you were in the local area and wanted to search for dentists this is the fastest and most reliable way to get a result. We are going to be using Google. Most people are lazy when it comes to searching for information online so a typical example of keywords you would likely use are Herndon dentist, dentist Herndon, leaving the longer keywords in their proper sentence such as dentists in Herndon, dental practice in Herndon va, I need a dentist in Herndon. I think you get the idea. Google is built in such a way that it will return you relevant results in using any of the keywords listed above. After typing your keyword, Google will display the results in order of importance. In order of importance I mean what information is highly liked and used most. The way in which Google knows this is based on the popularity of the website. This kind of information is in the way of back links and activity for the site in mention.
Google now lists local business based on their lightning speed results. Google have a unique indexing system for offline local business called Googles places. You have probably seen this before, it displays a map and a list of ten company websites highlighted with a letter in a red pointer. Google will also display a list of pay per click ads down the right hand side of the page but these are not doing as well as they use to, in particular, since Google introduced the Googles places function.
From the results and using Googles places you will see a list of dentists. This will give you a number, description, and customer feedback reviews. These are your results. So you can be lazy with your keyword and find fast relevant results. In my example dentists in Herndon you will find exactly what you are after on the first page. You will see how close, what people think and a phone number for that given dentist.
No comments:
Post a Comment