This article assumes you know what Search Engine Optimization is and why it is important, and goes into a more in depth description of the On Page factors of SEO. Below are three of these factors.
1. Keyword and description meta tags should always be used.
For every page on your site you should have meta tags unique to that page. Meta tags are HTML code found between the tags near the top of the page when you are looking at the HTML code.
Meta tag as a keyword will create a comma-separated list of keywords that will pertain to your website. There is no requirement for a keyword to be single words. They can be single words or even phrases that relate to the content on your web page. In any case this will all help out your Search Engine Optimization or "SEO".
For a descriptive meta tag you should try describing your website that would attract people to click the link going to your page. Search engines will use meta tag descriptions for the text that describes what your website is about. However, this does not just benefit the search engine itself since it is very likely people will see it and click on the link to your Website instead of another one. This will aid to advancing your SEO.
2. Anywhere you place images on your website, be sure to put in an alt tag.
Anytime you place an image onto your web page your HTML code will have an optional attribute labeled as an alt tag. This means an alternative text and was originally meant for text describing what the picture was about to viewers that came upon your Website. Therefore, those that have images turned off or are using screen reader can have an idea of what the picture is without looking at it. These also help people find out more about your sight and increase SEO.
Any alt tag that you put up needs to relate to your site or describe an image. Rather than just putting header as the alt tag you can use it to describe the image or tell a little bit about your site. If you have a site about dog training you and put something like, "Dog Training Header". This should not be overdone and should aid in the overall SEO.
3. Be smart when using your header tags
Header tags like H1,H2,H3 and so on, will be used by search engines to deduce the most important keywords of your Website. By using style sheets you can always change header tags if you so wish so it is always better to use standard HTML tags rather than custom ones. Now all that you need to do is put in relevant keywords in the headers you use. An H1 header should contain the primary keyword with the H2 having the secondary keyword for SEO.
We've covered just a few basic, but very important, aspects of on-page SEO in this article. This is a very good place to start if you want to improve your sites search engine optimization. The next step in the SEO process is to get quality back links to your website.
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