Discover What Is A Keyword Search - Business - Entrepreneurship

What is a keyword search?

I thought I knew. However I did not realise that a real keyword search completed properly is something that has great power and is critical to building an online business.

If you were to compare two websites with one professionally built with all the widgets, fancy features and graphics and the other with just the basic fundamentals you could find some surprising results.

If the basic web site had performed keyword research properly and was using these keywords to create great content and the fancy web site was not then the basic web site would be making more money. Why? Well the correct keyword research combined with traffic building techniques means more traffic to your web site. Many entrepreneurs know that without targeted traffic - your web site is hidden in the internet hyperspace. Very few customers will ever see it no matter how good the web site is.

Again, this all starts with good a keyword search. So what is a keyword search and what are the requirements? A keyword search is when you are looking for a keyword that fits your business and in particular what you are promoting. The search must be a keyword that potential customers are regularly typing into the search engines (over 3000 times a month). The search must also be a keyword phrase that has low competition.

Once you have met the criteria you can start building useful content on your web site. The content will be picked up by the search engines and ranked at the top of any search a potential customer would perform. One of the best methods I have found is using the above criteria and discovering 100-200 great keywords. You then have a library of keywords to choose from. A great method is to allocate a keyword phrase to each web page of your web site which will drive targeted buyers to your offer.

The above keyword search and method of building traffic is used when trying to rank organic or natural traffic to your web site. However what is a keyword search when you want to rank your website using paid methods? Well it is very similar. You need to ensure that the keyword phrase has traffic associated to it. You also need to make sure that the keyword phrase is targeted to your offer.

The trick here is to have a keyword phrase targeted to every paid advert. However to use this paid method it is best to ensure that your offer converts well. You can do this by testing a keyword pointing to 2 paid adverts which are the same except for one thing. You can see which advert converts and is more profitable.

The best point to note here is that not many people follow the above technique of searching and testing. Why? This is because the average person is lazy and that means you can take advantage.

So in summary when anyone asks what is a keyword search - the real answer is a lot more involved when you are trying to increase your sales on the internet.