On Page Seo is often overlooked or not given enough importance in the overall seo optimization strategy. By doing the basics right on you page before publishing can make all the difference to your search engine results position or in basic terms where you are positioned in the organic search results pages.
On Page Seo Checklist:
Title: Your keyword phrase should be at the beginning of your title then a brief description to follow to get attention, as my example here shows On Page Seo-Seo Optimization Checklist, this lets the reader know they have instantly come to the right page and also makes it easier for the search engines to index your page.
Description: The first 160 characters of your post are used for your description, you can if you want craft your own description just make sure you don't go over the 160 character limit and include your keyword phrase in the first sentence.
Keyword Density: A good rule to use is 1 keyword phrase for every 100 words written. Try and keep it natural and don't over stuff the post with keywords. This will get you penalized. Overall it would be around 1.3 -1.5 % of the overall word count.
Try and use lots of LSI words. LSI stands for Latent Semantic Indexing. Basically LSI describes a better way for search engines to categorise content. These are related words that you will find under your main keyword phrase in the Google keyword tool or the search result box. For example my keyword phrase is on page seo so some great LSI words would be on page seo strategies, checklists, optimization, links
Internal Page Links: Be sure to link your posts to each other using anchor text links. This involves highlighting your keyword and clicking on the hyperlink tab in your kitchen sink and adding the link, from the post you are linking to. A great strategy to use is to do "campaigns", which involves writing 4 posts and interlinking them with anchor text links to each post. This gives your content four times the relevancy and you will guarantee your post a better serps position.
Tags: Don't keyword stuff these. You should have around 3 relevant keyword tags, your name included, the keyword phrase of your post and one keyword phrase you are linking to in your post.
Category: File your posts under relevant parent categories for example this post I would file under seo as the parent category.
Be sure to have your keyword phrase shown once in each h1, h2, and h3 tags. Be sure to use a bold, italicized and underline once for your keyword. A great tool to use to aid in on page seo is called Seo-Pressor. This is a paid plug-in that will have a checklist and a score to help you to remember to do on page optimization. It will automatically bold, italicized and underline your keyword and give you a keyword density percentage.
Images: Use the keyword phrase as the image title and write a descriptive sentence using your keyword phrase in the description box. Search engine bots cannot see images so you will get extra points for describing the image and proving its relevance to the page.
There are other seo strategies on your site that can make a big difference to where you get placed in the search result pages for your content and the following plug ins are essential.
Xml site map: This allows the search bots to index your site easier, just upload to your site, activate and forget.
Digg-Digg: This will allow you to have the social media share buttons on your posts to enable you to syndicate and visitors to share your content on the social media sites.
All in One Seo: This plug in sits at the bottom of your page in your site and is filled out before you publish your post. It has boxes for a title, description and tags and also makes it easier for the bots to index your content.
Keyword Research is another important factor in your ranking. Having a system to find good search volume keywords that have low page rank sites in the top ten search position listings is crucial if you want to have a chance of listing on the top ten search results pages.
Summary: By following the on page seo methods that I have outlined here you have increase your chance of getting a higher search results listing. There is of course other considerations to getting your content on the top search engine results pages and they include using off page seo methods such as link building strategies. Google takes into account the quantity, and quality or authority of the links you have going to your page. My advice is if you are serious about being successful online seek the help of a mentor who has both the experience and knowledge on both on page seo and off page seo methods to guide you to the top of the organic search results pages.
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