Traffic happens to be one of the most important elements of your online business, without which, it's impossible to see any positive results. And the best way to get such traffic is to optimize your website for the search engines. Unfortunately, instead of working on legitimate tactics to appeal to search engines, some Internet marketers aim at fooling them. Then these marketers are surprised when their sites suddenly get banned by the big search engines, like Google or Yahoo! Then there are those webmasters who aren't aware that the tactics they're using are considered to be unethical. In each case a lack of knowledge can be ascribed as the cause of such bad decisions. If you hope to succeed with proper SEO tactics, you'll need to know which ones to avoid. This article will look at some of the SEO mistakes you should keep in mind when you're optimizing your own site.
The first SEO mistake is trying to make the website really flash heavy. Even though flash gives your website the "coolness" factor, it's not really recommended when you're doing SEO. Flash may help you with the visitors to your website, but search engines can't see it and therefore it can't be seen by the spiders.
The search engine bots are more concerned with content and if they don't find it they'll leave. This is the only way to rank high. If you still want flash, you can use graphics along with your text so that the search engine spiders will see it. If you add more text, your site will do better. Don't make the mistake of stealing the content from other websites, it's not ethical. Copying content that belongs to someone else won't take you anywhere. Nobody may notice that your site is using plagiarized content at first, but eventually people will find out. And the biggest downside to it is that the search engines have gone smart and they know the difference between original content and the duplicate one. Your site will get stuck in the duplicate content filter, which will eventually affect your ranking. This is why it's important to use content that both visitors and the search engines will like.
Now, probably the most important part of effective SEO is getting incoming links but get too many at once because your site will be penalized for spamming. For your own good, don't fall victim to the link building services that will mass spam your new site's link and get you thousands of incoming links. Honestly, you'll be better off donating your money to a charity or something. Plain and simple, if you have a brand new site and it get hundreds or thousands of links pointing to it right away then Google will sandbox your site and de-index it. For the best results, you have to build links in a natural way; the same way that you will get them if you weren't adding them yourself. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. Don't fall for the promises made by 'blackhat' SEO tactics that say you'll see instant search en gine results, especially since none of those techniques will benefit you in the long term. Work on whitehat SEO methods that will bring you long term results that should see a steady increase in constant traffic to your site.
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