7 Wonders in Keyword Search Engine Optimization - Keyword Analysis

Key words are the basic of search engine optimization. This article explains how to select the keywords to attract search engine traffic. This article outlines 7 different rules to be used with keyword for promoting your website for different keywords.

Keyword Analysis.
IdentifysuitableKey Words.
Never try to get Misspelled Traffic.
Use Keywords in Meta Tags.
Decide Page Heading and Category heading.
Use Keywords on Anchor Links.
Use deep linking

Keyword Analysis

There are billions of keywords driving traffic to related websites from various search engines. You must aware of the most searched synonyms of the keyword you are targeting. For Example, the meaning of the key words "birthday cards", "birthday card", "birthday greetings" and "birthday greeting" are almost same or equal as far as humans are concerned. May be "birthday greetings" is more popular as it covers mo re areas like birthday cards, oral wishes, phone wishes etc. However, for search engine it is different. According to the Google keyword tool. the keyword "birthday cards" average monthly search volume is 823,000, where as the keyword "birthday greetings" is only having 90,500 searches per month. So there is a huge difference in trafficthe websites gettingfrom search engines for the above keywords.So you must be aware of this differencein traffic fordifferent synonyms of same keyword.

Youshould alsounderstand that when the volume of search increases the competition also increases. Competition means not only ad-words (paid) competition but also the competition in organic search results. More people will be trying to get in to the first page for popular key words. However, this is not always true for all thekey words.

I can show you this with an example of ad-words competition since there is no way to measure the competition in organic result for keywords (related with the volume of search per month). The keyword "happy birthday cards" is having 40,500 searches per month and you have to pay $1.31 to get a first position by using AdWords.Where asyou can get a first position for the keyword "Birthday e cards" which is having an approximate search of 110,000 searches per month by just paying $0.94. This shows that we can get into the top position for the keyword "Birthday e cards" which is having 3 times more searches than the keyword "happy bir thday cards" by paying around 25% less money.

You will have to keep in mind that all related keywords may not be suitable for you. For example if you are selling the paper birthday cards online, there is no use of targeting "birthday ecards" . This is very important if you are running some e-commerce web site and you are using Google ad-words for getting targeted traffic. Also you will not be able tocorrectly identify the quality of visitors for some keywords.

In this case keywordslike happy birthday cards falls in this category as it covers both ecards and paper cards.If you are using Google analytics,it will show you the performance of each keyword once you set up goals path properly in your analytics setting.This will help you to understand theperformance ofany keyword. However as par as the organic result is concerned there is not much limitation as organic traffic will always make your web site more popular. And who knows, a casual visitor toda y may be a potential customer tomorrow.

So select the keywords best suitable for you according to your requirement and the quality of the traffic you expecting. Generally if the competition is less you have more chance to get into the first page in search result.

Next article

7 Wonders in Keyword Search Engine Optimization - IdentifysuitableKey Words

Note:

You can get the Google AdWord tools required for this at (https://adwords.google.com/select/KeywordToolExternal)
TheGoogle analytics can be found at (www.google.com/analytics/)
All the search volume and competition prices are at the time of writing this article. This may change time to time.