You may well have the nicest website design, the best sales copy, logo and product or service but it will all be for nothing if you don't have any traffic to the site. Traffic means sales and the best way to get free organic traffic is through the main three search engines, Google, yahoo and msn.
The single most important SEO technique to rank high in the search engines is to obtain quality one-way backlinks to your website. That is a link to your website from another website, preferably itself with a high pagerank and related content to that of your website. To quote Google themselves "webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
If your site is about dog training, there is little use having backlinks from a site related to real estate.
There are many ways to obtain backlinks to your website; directories, article sites and reciprocal linking are just a f ew.
To ensure you rank highly for specific keywords, your backlink should be included as an 'anchor text' link. In other words rather than linking as www.dogtrainingexample.com the link should read 'Dog Training' as a keyword phrase. This way you will get credit for the actual link and the keyword phrase associated with the link. In addition try to obtain links from other websites with a high page rank such as pagerank 5 to pagerank 8. The higher the pagerank of the site linking to you the more credible it is in the eyes of the search engine algorithm. A single link from a PR8 website could be worth twenty from a PR0.
You must be careful of techniques such as using link farms which are now being discredited by the search engines and also links from websites with a negative pagerank as these will harm your own rank rather than help.
It is very true that without sufficient link building, your website will not be competitive in the search engine rankings. So if you have a great website that is not getting the traffic it deserves you should look into increasing the number of backlinks as your first port of call to rectify the situation. You owe it to yourself for all the hard work you have put in to your site so far.
The actual process of promoting your website can be much more time consuming than the actual creation or maintenance of the website itself. However, specific SEO companies such as Link Building Elite can help with specific packages designed for this purpose using white hat techniques and unique services from which results can be seen as soon as four weeks.
Read more at: Link Building
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