If you have your business online or have a blog you like to promote then you will want to make sure people know about it. You can have the best looking site in the whole world or the most creatively written blog but if no one sees it then it would be a shame. what you need is SEO. SEO (search engine optimization) about getting a site ranked high on the search engines. Most people don't bother looking further then the first page when searching so you will want your site to be on that first first page when someone types in a keyword relating to your site. Here I will give you some top tips to help you with SEO.
- Pick a keyword suitable for your audience and what you are providing. If your aiming locally make sure the are is in your keyword and make sure the service or items yours providing is in there to. For example, if you are a web designer in preston then you may want, 'web design preston' as your keyword.
- Have good quality content on your site. Having some text on your site explaining what you do and provide would be very helpful for the search engines to pick up and ranking you better.
- Keyword placement is rather important as having good content is good but having your keywords placed in the right areas will help you greatly. However don't go over board and make sure is relevant to to the text and not just random stuff, stuffed with keywords.
- Get back links from other sites. Go out and write articles related to the topic and create a back link back to your site. This what the search engine are looking for as the more good quality back links you have the higher it will rank you.
- Be active online. If your site has a blog, keep it up to date, if you have a social media account keep it flowing with news and things. Not only will you be creating some new back links but you will be more visual on the net and people like to see things up to date.
- Place your keyword phrases into each page's unique Title tag. Title tags are important because they're given a lot of weight with every search engine. Whatever keyword phrases you've written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it's on, while also using the keyword phrases people might be using at a search engine to find your stuff.
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