Your link building strategy for 2012 should take on a newer, fresher perspective. This is not to imply that traditional methods of link building are totally obsolete. Social signals and link freshness has taken on a greater level of importance in link building and search engine ranking factors today.
Although Google and Bing still garner the top spots, each social media platform has its own search engine and in some cases provides both internal and external results. Google and Bing alone have drastically upgraded their algorithms in order to stay fresh, productive and more relevant to search engine user queries. Search Engines and SEO professionals should be working in concert with each other as this harmony should only improve the web community for all of us. In 2011 alone, there have been 21 notable changes to the math behind Google and hundreds of smaller changes or "tests" that occurred almost imperceptibly. For the most part, recognizing these edits has been left up to the SEO and webmaster community. Seems very one sided does it not? The SEO professional worth his or her salt knows that a great link building strategy is crucial for the success of his or his client's search engine campaigns. That is why, it is important to continue some of these old school link building strategies that are tested through time:
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