SEO tools are numerous in number, but here is a short description of the important ones. Every SEO software provider is coming with better and improved tools every day, but not every tool will suit you. The best tools are provided by Keyword elite, SEO quake & Wordtracker. These are the top three tools providers' in the market today.
SEO tools have become one of the major weapons in the search marketer's arsenal. There's no question whether to use software for SEO or not. Even those few advocates of fully manual SEO also use different tools in their daily optimization activities. And although skills and knowledge are extremely important, equipment is also high up on the priority list.
If you do SEO yourself for your own website you don't really need advanced reporting facilities with pretty graphs and eye-candy charts. However if you provide SEO services or intend to start doing this in the future, you need to pay close attention to the tools' reporting functions: which formats do they support, can you brand and customize the reports, etc.
Keywords lay the foundation stone of every SEO campaign. Hence keywords unearthing and faceting is the initial step on the way to Google's top. Of course you may put on your thinking cap and make up the list of keywords on your own. But that is like a shot in the dark since your ideas may significantly differ from the terms people really enter in Google.
To check whether your optimization campaign is blowing hot or cold you need a good rank checking tool to measure the fluctuations of your website's rankings. SEO Book's Rank Checker can be of great help in that. It's a Firefox plug-in that lets you run checking ranks in Big Three: Google, Yahoo! and Bing and easily export the collected data.
One of the most significant advantages of SEO tools is time-saving. They do time consuming manual work in a flash. There's no need to spend long hours, tracing back rivaling site, collecting analytical data and making hard calculations on your own.
Now smart buzzing SEO tools do that donkey work for users in the blink of an eye. Besides savvy SEO software lets you get the data that can't be collected by hand, and ideal SEO tools collect even more accurate and up-to-date data.
The same can be said about onpage optimization, link building or almost any other SEO task out there. Of course a tool, can't write articles for your website (at least not the kind anyone would bother reading) but it can help you determine the best content structure, help you properly use your keywords in the page elements, etc.
This SEO tool will even provide you with alternative synonymous keywords that you can choose from. I know you may be thinking why not optimize for the keyword that has the most searches during the month? Well, the problem with this strategy is that the more searches that keyword phrase gets, the more competitors there are who will be optimizing for them.
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