It's often suggested by search engine experts that the key to SEO success is having a strong link profile for your website. It's certainly been noted by many people that Google appears to place a great deal of emphasis on the importance of links.
But it's also true that links aren't all the same. In fact, there are some major differences to be seen when you start to look closely at the top of links that can be gained online. Some people make the mistake of believing that success is all about gathering a large quantity of links. Unfortunately, this is not a strategy that is likely to produce sustainable, long-term results.
In a sense, the search engines see a link as being like a vote for your website. If a number of other website editors are placing these votes for your site, then this is seen as an indication of the importance of the content that you are providing. The sudden appearance of a large quantity of links immediately suggests some sort of automation. Rather than votes, this can appear as an attempt to manipulate the system.
Taking such an approach runs the risk of hitting penalties. This doesn't mean that you shouldn't be looking to gain links. There are plenty of alternative, ethical means of doing so.
When you're thinking about the strategy, you need to concentrate on your own business. This is because every sector is slightly different. The right approach for an online retailer may not be successful for a website that's primarily aimed at providing advice to consumers, for example. You need to think about the type of people that visit your site and why they are attracted to it. What is their focus of attention?
This is really important to understand because links can often be gained in a natural manner from closely related websites. If you have a firm understanding of where your site fits into the greater scheme of things, then you'll stand a far better chance of finding potential link partners.
It's likely that they'll also be a place in the mix for directory submissions. Don't make the mistake, however, of assuming that gaining thousands of identical entries in numerous web directories is the best plan. Once again, it can be seen that this is an approach that involves quantity, rather than quality. It's usually far more effective to target specific, niche directories. You should certainly be looking to provide each one with an individual description of what your business provides.
Once you realise that quality is key, it becomes considerably easier to judge various linking opportunities. Are you seeking links because you're adding value, or simply because you're trying to impress the search engines? You may need to be objective when answering this question. Your goal is really to help interested individuals to find your website. This will lead to more visitor numbers and increased search engine positioning, but without the need to resort to other, less ethical tactics.
As you can see, you'll be well positioned to produce a strong link building campaign once you understand your niche and the possibilities that are open to you. It's also worth noting that you can always check how competitors are gaining links. This may give you an insight into even more possibilities.
No comments:
Post a Comment