the keyword phrase learn spanish was applicable to what I was offering on my web siteIf you've been internet based for any length of time then you've heard the current internet buzz about niche marketing. It's one of the hottest topics out there right now. The conception of niche marketing may be fairly new to the internet but in the day to day world of bricks 'n' mortar businesses it's not something at all new. It's actually how things have always been done.
So then you might be wondering just what is niche marketing and how does it all work? what are profitable niche products and how to find them? for that matter you may also be thinking why should I care?
If you have ever taken a simple marketing course in school then you have heard the time worn saying, find a need and fill it.
This is just what finding a niche idea, for niche marketing is about. You want to find a targeted set of people who have a precise interest in the niche, and who are anxious to spend money on that interest. Your objective is to discover a suitable service or profitable niche product for these targeted people who have an interest in purchasing it. This is the marketing aspect of niche marketing.
Here are just a few examples of a niche products to market
People searches, relationship, pets, jewelry, golf, cooking, loans, insurance, beauty products, hair care, music, cooking, travel. And i'm sure from this brief niche idea list that you get the idea. We could create an infinite niche idea list here.
But think of this niche idea list as the main categories, as there are many sub categories in each of these niches. No matter what subject you think of you'll no doubt be able to find a niche market for your niche idea.
Yet in discovering a niche idea for your niche market that will help you to flourish you need to ascertain a highly focused niche. Should you focus on too broad of a market when attempting to uncover a niche idea then you're faced with tough competition which makes it extremely tricky, if not hopeless, for the average joe or jane to get a foot in the door.
You're eliminating the heavy hitters and big dogs in web based marketing when you narrow down the market size with your niche idea. These guru marketers have infinite ad dollars yet in choosing a tight niche market you're basically setting yourself up for success as these big dogs aren't interested in earning a few thousand dollars each year from these micro niches.
Their interests lie in making millions in the foremost mass markets. So in researching your niche idea judiciously and making the right determination you're well on your way to micro niche success.
And unlike these heavy hitter marketers if you're one person going it solo on the web there's no way that you can be everything for everybody, so selecting a micro niche idea to focus on makes tremendous business sense. For example instead of choosing the relationship niche, focus on seniors dating or gay dating or asian dating. Are you starting to get the idea now? no matter what niche idea you come up with, chances are that you can narrow it down to many more micro niches.
You could even narrow it down to your local market as in fly fishing lures in los angeles.
The micro niche idea competitive edge
As soon as you've narrowed down your niche market idea into a micro niche idea you now have a great advantage over bigger companies. Here're a few of the reasons why you now have that advantage
In a micro niche you can quickly establish yourself as an expert in your field, if not already one.
In a micro niche market it's much simpler to stay up to date on the market trends
when transformations do happen in your micro niche you are able to react much more rapidly
You'll be in a position to build tight relationships with key customers that competitors can't beat
So if you're now wondering how to get started in finding a micro niche to market there're some things you can do that will only cost you some time and not a penny.
Of course there're more refined micro niche idea software tools on the market that you'll probably want to explore in time.
I like to use the google search based keyword tool http google sktool
Working through the steps to your micro niche idea
Let's say that you want to check out a micro niche idea for fishing. Type in the broad term fishing in the kw tool will bring up a list of more detailed fishing related keywords such as fly fishing, fishing tackle, fishing boats and the list goes on.
Now the key in finding a micro niche idea with less competition is to scroll down to the searches that show about 1000 searches a month for those keywords. This will bring us in to terms like daiwa fishing reels, saltwater fishing tackle, bass fishing tackle and so on. Now you see that within the broad niche of fishing there are many micro niches to be found. With at least 1000 monthly searches you can be sure that there is an interest in your micro niche idea and the competition won't be so challenging that you don't have a chance in the market.
In researching your micro niche idea and having done this you've taken the very first step in finding a moneymaking micro niche, the research.
And once you decide on a specific micro niche idea you've completed the second step, finding an adequate product or service to market. With steps 1 and 2 out of the way the third step is to set up a website or niche blog so that you can market your micro niche idea. And once you're set up and running then you need to find a marketing, advertising and promotional strategy that works for you and stay consistent with it.
When you get your first micro niche idea site launched and have learned just how uncomplicated it all is then you can duplicate this process over and over with many other micro niche ideas. Imagine if just one micro niche idea site were earning you just 10 a day. That's 3650 a year. Now think of having 10 sites earning the same or 20 and how much you could earn yearly. The complete cost for all of this would only be the cost for each domain and your hosting service.
You can find web hosting that hosts unlimited word press blogs for under 10 a month.
Things to contemplate
If you're a expert internet marketer then you know it's not as simple as putting up a site and expecting the consumers or traffic to appear. And if you're brand new to internet marketing you should know right now that in order to make money you'll need to work at this, learn marketing strategies to get traffic, and stay on top of your business to acquire success. Just like any business, if you put in the efforts, the rewards will happen next.
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