If you want to get more targeted traffic from people in your area, local SEO is the best way to do it. Improving your ranking for local search terms is not hard if you use some of the following local SEO strategies.
As a local SEO marketer you should try to think like your targeted prospects/customers/searchers. It's helpful to put yourself in their place if you want to apply SEO to your site. The real question you have to ask is, if you were the customer, what word or term would you search under if you were looking for one of your own products? Let's say that you have a store that exclusively sells golf accessories. Someone who types in "golf" in the search field is probably not your ideal prospect, because this term is too general. And if they put in "golf clubs," it's still not a good match since your store doesn't sell golf items other than the accessories. Those who enter, "golf accessories," however, are likely to be looking for what you have, so this is a good keyword to target. It's common for website owners in search of local traffic to ignore potentially profitable keywords that don't get tens of thousands of searches. They tend to target the same keywords everyone else is t rying to rank for, the very top ones with the most traffic. It helps you to target the most effective keywords if you can put yourself in the customer's place. Choosing the right keywords is important for increasing traffic and sales, and as you get better at it, you'll be able to rank well for numerous keywords.
Different locations of your business should have separate landing pages. For businesses with multiple locations, there's nothing wrong with targeting each one separately, though it's not a good idea to create more than one listing for each one. In this case, however, you should have a separate landing page for every location that is about that unique location. What you should avoid is having a home page or single landing page that gets all the traffic from more than one local listing. You don't want to do anything that will confuse search engine users, so your landing pages should match up perfectly with each location. This is something that is worth paying attention to, even if it may not seem that important.
A simple SEO tip that is obvious is linking up with the locals. Make an effort to do as much networking as you can in your local area, as this will build your reputation and help your ranking. High quality backlinks from leading businesses and organizations in your own region are very important when it comes to succeeding online and getting a high rank. Backlinks are always essential for any website, and if you want to rank well locally, it helps if you have quality links from established local websites. This is how you can get the search engines to pay attention to you and rank you well for local listings. The quality of your backlinks is what really counts, more than the quantity. One link from the Chamber of Commerce is better than a 100 links from local blogs.
Your main goal, then, should be going after the best quality links you can find.
In summary, these local SEO techniques can be very effective in bringing you more quality traffic. If you keep these ideas in mind, you can start getting more local traffic very soon.
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