One of the best ways for local businesses to promote themselves is by getting local search engine traffic. Let's take a look at a few local SEO strategies that will get your site ranking better.
Writing an SEO'd classified ad is one of the best ways to leverage local SEO--this is an easy tip to take to heart. This is a very easy way to use the local searches because the major search engines typically favor those kinds of sites when you use them and you will increase your chances of having local traffic get sent to your site. When you are beginning your efforts you should start with Craigslist because it is the most popular classified web site on the internet. To help your business, you should make a habit of posting optimized SEO ads on Craigslist regularly. This ad needs to be directly targeted towards your chosen niche. Ensure that it is simple and not too loud. When you create an ad put a lot of effort into the title of the ad because that is what will catch the attention of people looking for your business. Use the keyword phrase and your city and state in your title. Often the search engines will rank a Craigslist ad higher than the website listed in the ad s o you might think about treating your Craigslist ad like a landing page. A smart strategy for your Craigslist ad is to use it as a means for sending very targeted traffic to your website, which should be your main goal. USFreeAds is another highly ranked classifieds site that you can use--it won't work as well as Craigslist but it can get the job done. What you should be trying to do with your ads is to send as much traffic as you can to your major site either directly or by piggy backing off of the traffic to the site. Most of the local websites that you target are completely okay with you asking your customers to leave a review for you, except for the site Yelp. With this being allowed by the websites and knowing that it will benefit your local SEO efforts why not make a practice of doing this? Be sure to mention it every place you can (e-mail signature lines, contact forms, invoices and more). All you have to do is include a line that says "we'd be very grateful if you co uld put a review for us on LocalWebsiteWhatever.Whatever." Even though you won't be able to control the content and you cannot ask for them to be favorable or harsh, they will add credibility and make you look more reliable to your potential clients. This is one tip that you need to put into practice no matter what else you do because it has the potential to really help you out with your business's rankings online.
It is also very smart to work on getting your company listed in the Yellow Pages directory (and other directories like it). Other good directories to begin with are SuperPages.com, YellowBook.com and YelloPages.com. YellowPages.com, for example, offers businesses free listings online and they get more than one hundred million searches every month. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. It is free to list with them but the listing is basic.
So if you want to improve your search engine rank and get more traffic, remember to apply these local SEO techniques.
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