Do you have a website which is not providing an abundance of traffic? If you do a little research on the Internet, you will find this thing called search engine optimization or SEO. While there are several local SEO companies, it seems that Seattle has a plethora of SEO consultants to help client improve the visibility of their websites. So, what do you get from one of these Seattle SEO consultants?
You first must understand the purpose of search engine optimization. Search engine optimization is a method of developing a website so that it appears at the top of the search engine for a given keyword or phrase. Some studies indicate that the first three listings of a search engine result generally receive over 80% of the overall traffic. Naturally, you would prefer your website to be in that top three in order to maximize the traffic to your website.
A lot of SEO consultants began their careers as website developers. If you don't have a website, an SEO consultant can give you tips for the development of your site, or they can create a site for you. The consultant will then analyze you website and your various requirements to determine your target audience. Budget and timeframe will also be taken into consideration.
Most SEO consultants have access to consumer research that tells how consumers are searching the internet. This information will be used to determine what keywords or phrases are used to search for a business like yours. Your consultant will then create a plan that will ensure your website contains what is necessary to drive your target audience to your website.
Organic search results are those results that appear in relationship to the relevant search terms used. Most SEO consultants specialize in organic SEO practices that can increase your website visibility. To increase the ranking of your website among search engine results, your consultant will use a variety of these techniques.
The organic search engine results generally appear right below the paid advertisements. Paid advertisements are a more direct marketing approach. In many cases, the ad will appear very similar to the other search results with some minor formatting. Some SEO consultants will advise this for clients who possess a monthly advertisement budget. However, there is a mixture of opinions concerning paid ads since many users will purposely skip advertisements in favor of the organic search results.
Many reputable SEO consultants will guarantee their services improve your visibility. Once they analyze your need, and provide you with recommendations, you can determine the best optimization strategy for your business. These SEO services can be put into place quickly and often provide results within two months.
If you want to improve your website traffic, using a Seattle SEO consultant may help. Understanding the technical part of search engine optimization is often overwhelming. However, a good SEO consultant will walk you through the technology and help you gain a better understanding of what is needed to help improve the visibility of your website.
I'm a search marketing expert who runs a professional SEO company.
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