SEO seems simple on the surface but there are many things that you may be unaware of. If you are serious about getting tons of free targeted traffic to your site then you have to learn at least basic SEO. Today, almost everybody does research online on products they are interested in. In fact, some marketers have become very wealthy by focusing on SEO as their main way of getting traffic to their landing pages. The simple equation is high ranking = money. Instead of going over the best practices, we are going to inform you about the things to avoid at all costs. SEO is about flowing with the search engine's algorithm so any "shortcut" and black hat methods will usually backfire after awhile.
One of the reasons why many SEO beginners commit mistakes is because they expect instant results. If can't stay patient until the big payoff then SEO might not be right for you. Many people don't look at the long-term but you are different. Are you ready to hit the first page for keywords that get thousands of searches per month? There is no secret technique to get on the first page, the same fundamentals apply that have been the same for a few years, good keyword research, onsite SEO, fast loading, quality link building, and unique content.
The second mistake is ineffective internal linking. You have complete control over your internal linking and need to use that opportunity to make it work in your favor. This will give you link juice, increase your ranking and get you targeted visitors. This strategy is often overlooked by many as people focus more on the outbound links. But when you put everything in place, you'll see great results. A good internal linking strategy can get all of the new pages you add to your site to rank fast. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Avoid shady SEO consultants who indulge into unethical practices. There are lots of companies that offer SEO services. You'll only want to use the companies that use whitehat SEO methods, and stay away from the companies that don't. Search engines are notorious for banning sites with no notice. That is why it's important only to hire that company or those people that work within ethics and also those people that will update you constantly on how your site is doing. They should be willing to tell you everything.
Search engine optimization is a brilliant way to drive free traffic to your website and can give you great long term results. SEO requires you to stay consistent and persistent; do this and you will beat the competition. Just a little patience, that's all. No matter what, don't fall for all of the gimmicks, they work temporarily and then blow up in your face; if you stick with the long-term methods then you will still be around when the smoke clears.
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