Ethical SEO Techniques for those who never use it before. - Search Engines

SEO can get tricky and certain things that seem like they will help your rankings will actually hurt them. Even if you only learn the ins-and-outs of basic SEO, you will be far ahead of the majority of webmasters. Nowadays, the majority of the people online use search engines for finding information and products they want to buy. If you are not leveraging search engine traffic for your business, then you're leaving a lot of money on the table. A good search engine optimizer is worth his weight in gold; both as an internet marketer and as a consultant. One of the best ways to succeed with SEO is to learn what not to do. For some reason, many internet marketers believe that SEO is a bag of tricks that is updated every month, in fact, it is the opposite.

Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it's going to reduce the impact plain text on your site can have. Search engines can't read text shown on images, which means you won't be benefiting with your SEO efforts at all. If you do decide to use some images, keep in mind that putting your site's keywords in the image's ALT tag can help you. Search engines are able to read the ALT tags attributed to images and graphics, which can give your rankings a bit of a boost.

The wrong keywords can bring you the wrong type of traffic. If your keywords aren't targeting people who can't be converted into buyers then you will waste your time. How can you convert visitors who don't want what you have? You should never waste your time targeting any keywords that searchers aren't looking for. But again, if you don't research, then you'll end up with keywords nobody is looking for. Your keywords have to be words people are using to search, and they have to have less competition. Keyword research isn't hard but can be time-consuming, however; it is necessary.

Another SEO issue to overcome is choosing a bad title and description, as these can reduce your overall search rankings. Your title and description are used by the search engines to determine your site's theme and rank it accordingly. Compared to how they were a few years back, search engines have evolved and grown to encompass more complex algorithms and more stringent criteria for ranking highly, so be vigilant about the details. In conclusion, making your SEO methods into a success can involve putting several tactics to good use for your site to see real results. Don't fall for the promises made by 'blackhat' SEO tactics that say you'll see instant search engine results, especially since none of those techniques will benefit you in the long term. So you should always concentrate on whitehat SEO that not only offers a long term solution but also brings in traffic that you can count on, without getting your site banned.