Optimizing your website means you are intentionally writing your website content and using your main key phrases or keywords to get free traffic. Webmaster's use this technique to get top ranking in search engines; this is called search engine optimization.
How to optimize a website: Website optimization depends on too many factors like title of website, Website keywords, Keyword density in document text, relevancy of content, Website contents, Keyword in anchor text, Keyword in heading, Heading of a paragraph, keyword placement and positioning of keywords etc.
This list just goes on and on but I will explain in brief how to optimize a website to obtain free targeted traffic. Suppose I have a website on search engine optimization and my main keyword is "Learn Search Engines Optimization". I would then use the following steps which would help optimize my website for my main keyword.
Title for my website could be: Learn Search engine optimization the easy way or learn search engine optimization online. Here you need to concentrate on two things, first your main keyword should be in your website title and second, your website title should be friendlier not for search engines only but it should be captivating and eye catching for ordinary people as well.
Keyword for website: To get free targeted traffic to your website you need to carefully select your keyword or key phrase's because in optimizing a website every keyword plays a crucial role. Here you should think one major factor that keywords should be related to your topic. Before using any keyword, you should think twice what that key word or key phrase your potential website user would type in the search engines. The best way to get the right keyword is to put yourself in his / her shoes and think if you would be that person then what you could have typed to get the best results. Always remember no tool can compete with the human brain.
Keyword density: Keyword density means your main keyword or key phrase should appear several times in your website content. Good keyword density is around 2 to 3 per cent.
Relevancy and Website contents: Relevancy is the key to success in online business if you are selling some stuff and promoting it, then your article or website content should depict only those keywords which are related to your website product or content. It's very easy to get a high ranking in search engines if you use relevant keywords for your website.
How to optimize a website with using anchor text: As explained above my main keyword is "Learn Search engine optimization" so I would use anchor text like learn Search engine optimization in a week or learn Search engine optimization in a month and I place this in anchor text to give more information about the topic.
Keyword in heading or heading of a paragraph: It's recommended to use your main keyword in your h1 or h2 tag and you should then optimize your paragraph title as well.
Keyword positioning and meta tags are very important things which you need to carefully handle in order to get high ranking in search engine results. Meta tags are important because this is what reflects in search engine results as headings of your website. Like my keyword is "Learn Search engine optimization" then I can use meta tag's like - Learn Search engine optimization in 30 minutes, free training on Search engines optimization learning etc.
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