No matter what type of site you have or what type of internet business, you need visitors from your target audience. If you want this, you must go about search engine optimization for your site. When you have SEO done on your website, you start to get free organic traffic that's not only highly targeted but also converts well. But, if you have never done SEO before, it's important that you read a few mistakes that can really hurt you if you're not careful.
Your main goal should be to get the search engines to approve of your site, not ban it completely. This is why it's essential that you pay attention to what you can't do if you hope to be successful. You are about to read some blunders you shouldn't make if you hope to get that targeted traffic that converts.
Expecting instant results with SEO will lead you to making a lot of unnecessary mistakes. If can't stay patient until the big payoff then SEO might not be right for you. The outcome of sticking with it will be a boatload of traffic. Everybody wants to be on the first page for a commercial keyword that is in demand. There is no secret technique to get on the first page, the same fundamentals apply that have been the same for a few years, good keyword research, onsite SEO, fast loading, quality link building, and unique content.
Faulty internal linking is a huge mistake that even many marketers don't know they are making. This is another area where you have complete control over the outcome and you should take full advantage of it. This will give you link juice, increase your ranking and get you targeted visitors. It is even common for internet marketers to overlook internal linking and focus more on sending the visitor off someplace else. This is an under applied SEO method that is proven to produce results. And what makes it so great is that these are permanent results, not temporary. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.
Never just turn your head to the guiding advice offered by the search engines.
This is why you will always want to heed those guidelines so that your SEO methods are always in the search engine's favor. These guidelines are regularly updated by the search engines, so keeping a constant vigil will keep your website clean in their eyes. One great example of this is Google and how they change their algorithm constantly, and that's why you need to learn about those changes so that you never drop in the rankings.
Above all, it's important to stay away from excessive flash, but if you include images make sure you're using ALT tags. If you can avoid committing these blunders, you'll shoot through the search engine ranks and you'll avoid ever being banned.
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