Ibet you are thinking about reading a search engine optimization book and find a magical formula that will get you tons and tons of free targeted visitors to your site. If that is the case, let me tell you it can be done, however it is not a magical formula.
In fact, this is not a review for any search engine optimization book. Here we will see the core components of SEO that will guaranteed your success. No more secrets and no more magic fomulas, I promise.
SEO or search engine optimization can be some sort of a mystery to most people. Why? Because most online marketers are clueless about this stuff. That is why you see lots of PPC (pay per click) people out there. Because with pay per click you just need to pay big Google money to get traffic. The downside with this, is that it can get very costly and you can end up losing your shirt if you don't know what you are doing.
PPC is cool after you understand how to bring targeted traffic for free and that is the main reason you need to learn SEO.
What you need to understand that no other search engine optimization book will tell you is this: without proper keyword selection skills, you won't get anywhere.
I can get to the SEObasic skills, however the internet if full of tutorials and free books about the subject. What they don't talk about in detail is keyword selection.
You see, the internet is an information driven media. What you are reading is information, what you read when you do a Google search is information. But how do people look at this information? They search thru keyword phrases.
What most newbie marketers do, they read every single SEO book and tutorial out there, gather a few keywords on the spot and start optimizing, and you know what happens? They fail.
Why? Simple, everything in this world is ruled by the principle of offer and demand. You have a really high search volume keyword phrase and you have lots of competition. Take for an example the keyword phrase "credit card" or "real estate", if you do a search on Google on quotes for those keyword phrases, you will have tons and tons of competition.
So how can you succeed online with so much competition? The answer is simple: go for high volume search keywords with low competition. Obvious right? not so, most marketers failed online because they break this rule. What you need to do is go and search for these keyword phrases with low competition and high volume of searches and optimize your site for them.
You can do this manually going to the Google Keyword Tool and then after getting some keywords looking at the Google results with quotes to see the competition and then analyzing the PageRank of the top 10 results of each keyword phrase. This is how you analyze the competition and see if a keyword is profitable or not, however this process can take ages.
If you want to get serious in the online marketing game you need to automate all the process above and get the top profitable keywords as easily and fast as possible. Fortunately, there is software out there that will tell you how.
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