Introduction - If you still learn about search engine optimization (SEO), you're probably a little confused about the difference between the site and off-site SEO strategies. On-site tactic is more straight forward for beginners, and probably the most written about. I thought I would write an article and provide what I learned. This pool of SEO knowledge to work with about 10 clients and a further 10 individual web sites for more than 18 months.
All the SEO in the background, there are some basic SEO tasks place that any web master, a business owner or online marketer should know. This includes the following main components:
1) Name Tags HTML title tag meta tag code that tell the browser what to display the window title of the very top of the screen. Since this text is visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about. As a result, it is really important seo strategy to get your name tag full of keywords that are appropriate to the contents page. In addition, you really do not want the same title tag on every page. This is not good for SEO. Instead, you want to have a different keyword phrases in your title tags to properly identify the specific topic of the page. Remember that you are trying to help the search easy to digest its contents. This is basically what SEO. You want to help them understand what this page is really about.
2) The first H1 tag - Like the title tag, Google will look at the first H1 text displayed on your page as a strong signal that the page is about. Use it wisely. Again, you want the keyword phrases that are thematically related to the information page to convey what the end user.
3) The name of the same page - How do you name your pages on your web site, use plain English as much as possible in SEO. You will find that WordPress uses his extensive diaries. It is no accident, and is considered the best Wordpress blog for SEO. Because it is descriptive text for a longer version of the title page, which helps search engine to know what the page is about. Many people write about issues around the "dirty links" and SEO (including system variables in the data, for example. The example above, AID = 22 links). I think it's better if you can create your own system without any variables. It just takes away this SEO question. And it's just easier for search engines. It is also easier for the end user. However, the promotion of sites through links seo variable data is not a problem. I was able to do so fly, using the same SEO tactics without any problems. Search engines are smart enough now to manage through the variables. Just make sure that your English is ea sy there.
4) The Keyword Meta Tag This tag is used to get a lot of SEO play for the tone, but is now ignored by the search engines. I think he fell out of favor due to manipulation and abuse. This is a tag that is not seen the end user, so abused by unscrupulous web masters, and it became less and less important for SEO. Real SEO tactic not to abuse or cheat. I am still a population of keywords words because I think they still seemed to be, but I do not believe they are very critical. If nothing else, this is another case of keywords. They all help in SEO.
5) The description meta tag is still useful, but probably more, Yahoo and MSN. Because of this you will still get your website title, you might as well, that variable is oriented as well as the page description. Again, it can not hurt SEO.
6) Keyword Density - This is very important for SEO. Keep in mind that search engines are the only major computer programs gastrointestinal your site and trying to figure out what it is. One of the easiest things they do is count all the words and look for repeats. They then calculate the percentage, or density of a given 1, 2 and 3-word word word phrases to find your own text. Looking at the most popular keyword phrases in their programs, to understand the major themes of your page. If you monitor your input on the matter, you'll see models as well. I do not recommend that you write only the keyword density in mind will result in lower quality levels. However, I do not recommend that you completely ignore the keyword density of content creation. My prefer to write directly to the content of the first draft. Then, how to edit grammar, clarity and consistency, as well as edit density. Run your own content, a density checker and see what phrases are used most. Make changes a ccordingly so that your top subject / keyword phrases show between 2-4% of the time. But not to the extent that anything written unnatural. You should always keep your audience in mind.
7) Outbound links - What's your page to the issues of both quality and quantity of links. How do you create links from your page, be specific about where they go. Do not link the low-quality or a bad neighborhood sites. See also his reference number. In general, the fewer the better. However, in the absence of outbound links is not always good. I think Google uses your outbound links a way to position your site most of weave that is the Internet. Often, Google can get a good sense of what your site is about just looking at every login. So once again, choose wisely, they really understand the impact on your SEO them.
8) High-quality, original content - I probably should have put this first because it can not be stressed enough for SEO. Your site needs to provide high quality and original content. You read, so maybe a hundred times as much as you research for SEO. Content is king. And I firmly believe that this is true. If you get the impression that the Internet is so big that search engines can not determine the content of the truly unique, guess again. One afternoon I spent playing with Copyscape will convince you that there are technologies available today that can tell if a sentence has been repeated elsewhere on the web. This is astounding, really, when you really think about it. Amount of data is simply incredible. But if you Copyscape can do it, I'm betting that Google can also do this. And I firmly believe that your site receives a positive bump when Google determines the content is original.
Many people have asked me, if you use the repeat content of other websites that will penalize your site. I think the answer is no, you will not be penalized in Google of copyright infringement is entirely different and very serious legal topic that I will not go into today). But I also think that you will not get to where you want to be using the content, which already has high mileage. Another hot debate on how to use duplicate content sites may actually have a higher ranking than the place where the content comes from. Yes - It has been proved empirically a bunch of times. But you need not be overly concerned with the fact that, for reasons we will get into later. Just keep your eye on the ball. Put time, energy and creativity to create unique content and you will be rewarded. Plain and simple.
9) The corresponding quantity of the contents - slightly different from # 8 on the content to put on your site with good SEO question. I do not believe is a magic answer, because each site has a different purpose. But as far as SEO is, I think in general, the more the better. The implementation of those hungry spiders and thought the food as you possibly can. But let me also consistent with this claim. You need to ensure that your content does not stray too far from the main message of your site. If this is what your site is really about this can cause confusion. Tightly focused site performs much better than the more generic-oriented sites. For example, a living selling Honda Civics that they use the SEO strategies will probably get a higher ranking and more quickly than the more generalized of all used car sales website. This is a generic statement, and there are many exceptions, but it is reasonable place to start thinking about their own niches and topics.
