is Search engineOptimization or SEO Search engine Optimization (SEO) is a process toimprove your site visibility in search engines like Google, yahoo, MSN,AltaVista etc.
Why to optimize for search engines.
Search engine Optimisation (seo) helps in getting targeted visitorsto your site who can be potential buyers of your products or services.If you want to sell your products or services online search engines areone of the best ways to attract the targeted traffic. Most of thebuyers use search engines to find what they are interested in and on anaverage they dont go beyond 3 pages of search results so if your siteis not showing within 3 pages of the SERPS (Search engine resultspages) you might be loosing 95% of your targeted visitors.
Search engine Optimization process and Strategy
SEO process it starts form choosing your domain name a domain thatrepresents the product or service you want to offer on your website.EG: if a firm called xyz is selling widgets in UK then a SEO friendlydomain name can be something like xyzwidgets.co.uk or xyz-widgets.co.ukWeb design: Web design: After choosing a good domain name SEO friendlyweb design is an important part of the search engine optimisation (SEO)process. The SEO web design included the following elements.
1. Making it W3C compliant (HTML compliant, CSS compliant)
2. No use of frames within the website
3. Minimizing or no use of Flash content
4. Complying with web accessibility standards
5. Keyword rich filenames
6. Use of Anchor Text for hyperlinks and images
7. Use of hyphen (-) in the page name as compare to space or underscores(_).
8. HTML and XML sitemaps
9. User friendly site navigation
Content: Unique content is must to achieve good rankings in the topsearch engines it is the factor that drives your consumer to make thatfirst important step in contacting you for your services. If you areusing content from some articles or any other sites then it may notjust land you in legal trouble if it is copyrighted and it will becounted as duplicate content by search engines. So always remember forgood search engine rankings quality counts not the quantity. If youhave unique and informative content then it can also help you ingetting back links as well as driving targeted visitors to your site.And finally more traffic means more customers Link development: linkbuilding can be of three types reciprocal, one way and paid Reciprocal:find sites which are relevant to your website contact them and requestfor a link exchange between your website and his site. This is calledreciprocal link exchange One way: you dont need to add link to othersite they will add link to your s ite it may be paid or free.
Using unique and relevant title to name each page Increasing theamount of unique content on the site. Using a reasonably-sized,accurate description meta tag without excessive use of keywords,exclamation marks or off topic terms
Ensuring that all pages are accessible via anchor tag hyperlinks.
Allowing search engine spiders to crawl pages without having to accept session IDs or cookies.
Writing useful, informational articles under a Creative Commons orother open source license, in exchange for attribution to the author byhyperlink. UK Based Search Engine Optimization Firm Search engineoptimization experts London, UK. Our SEO services include web designoptimization, keyword analysis, link building, on-page optimization,off-page optimization, traffic analysis reporting and trafficmonitoring.
UK Based Search Engine Optimization Firm Search engineoptimization experts London, UK. Our SEO services include web designoptimization, keyword analysis, link building, on-page optimization,off-page optimization, traffic analysis reporting and trafficmonitoring. /search-engine-optimisation.ph
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