Local SEO is currently the hot trend in search engine marketing because it provides business owners with great response. Here are some local SEO tips that you can use.
A good way to get the most from local searches is to go about listing yourself with the bigwigs in the industry. This means, of course, Google Maps and Yahoo! Local. These are the two biggest in the industry, so listing with them should be your first priority before you move on to the next step. The reason for this is simple: This would allow you to let the search engines and as well as the searchers to know about your location, making everything easy. Listing with Google Maps is actually easier than you may think. You simply fill out a tiny form and then they'll either use your phone or email to have you verify your identity. After that process is completed, you'll only have to wait a few weeks before your site begins to reveal itself within the local searches. Yahoo! is the same way, only verification isn't necessary. Yahoo! even lets you tailor your business listing how you want it.
While Google takes a long time to approve you, Yahoo! approves applicants quickly. This tip is so important if you hope to contact those who are looking for what you're offering. Another good strategy for local SEO is to mention every area what you serve. In other words, you should let the search engines know about the other cities, counties and/or states that you're serving. How should you do this? If you just make a bullet list of places your ads won't get a lot of attention from the search engines but if you mention them within the context of your content you should do okay. The reason you should do it this way is that it is easier for the search engines to absorb the details as data and analyze your business and the locations in which it operates. This plays quite a role in assisting you with your local SEO. It is important that you understand that while these tips might seem inconsequential, when used together they actually do quite a lot for the end results of your l ocal SEO campaigns.
Aim at diversifying your anchor text. Every SEO marketer knows the value of long tail keywords and how they can help you rank better in the search engines and when you're working with Local SEO, that's exactly what you're doing. Not only does this allow you to expand your opportunities to tweak your keyword anchor texts, it also gives you the opportunity for better diversification of your anchor texts. As an example: "New York Chocolate Store" is just one option for chocolate sellers in New York. Two other things you can use are "Chocolate Store in New York" and "Chocolate Stores in Manhattan, New York." No matter what, always remember that search engines give a lot of weight to anchor texts so you need to implement as many variations as you can so that you will be able to increase your rankings.
All in all, you can go far if you use these SEO techniques, but you must do them correctly if you hope for them to work.
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