If you own a local business and want to get more targeted traffic in the local listings, you should try local SEO. If you apply some of the local SEO techniques we'll be discussing, you'll be able to get your site ranked more highly.
Having quality content on your site is the first requirement if you want to rank well. Why are you planning to launch SEO campaigns? Your main purpose is to get quality website visitors. Your website has to capture your visitors' interest so that they look around and maybe even buy something, so you have to publish content that holds their attention. Most website visitors don't have the time or patience to read everything on a site, but do casual browsing, and stop only when something catches their eye. Make any especially important content stand out to your readers by using devices such as highlighting or a bulleted list. You can also use an image to bring visitors' eyes to certain areas. One practice to avoid is using your main keywords too often on your site, something the search engines frown upon.
If you've used SEO for quite some time, you know how important the title tag is. New marketers are quick to forget the importance of title tags, but they can actually help you achieve a higher ranking. Your title tag is vital to local SEO. One great part about going after local searches is that the competition is much scarcer than if you were to use keywords that were more broad.
That's why title tags need to be developed so that they always use the keywords you've decided upon and they must also include what city and state you're trying to focus on. This will tell the search engines exactly where to rank you. This is the most important aspect of SEO and you can't ignore it. You will also want to make sure you use a minimum amount of keywords in your title tag so as to keep to things simple.
Listing your business in the Yellow Pages and other directories like it is also smart. Other good directories to begin with are SuperPages.com, YellowBook.com and YelloPages.com. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com supplies its business listings to the bigger portals like MSN and About.com. You can have a very basic listing with them for free.
These are some of the best ways to generate targeted traffic to your local business. Local SEO is not that complicated once you learn the basics and don't leave anything out.
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