The world is now a global village making people from far continents to communicate and share pools of resources. Within a twinkle of an eye you get all what u want by just clicking on go/search. Most successful and multinational enterprise leverage on effective implementation of modern technology thereby making them to be more productive. Contemporary entrepreneurs now understand the importance of exploring the power of the internet to reach their prospective customers around the world giving them unprecedented access to products and services. The internet leaves great tools on the hands of great political legend across the globe. The medium is used to gather opinions, suggestions, contributions, donations and comments of electorates about aspiring candidate. In the last United State of America general election, President Barack Obama raised over US$1 million in one day during his extensive Democratic candidacy campaign, largely due to online donors.Commercially, online ma rketingand new technologies have empowered consumers and business buyers with the ability to tune out marketing messages with ease compared to offline. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to the target audience. Advertising online is an increasingly popular method for promoting a business which ranges from free ads; banner ads; goggle Ad Words; the fastest-growing social networks like facebook, twitter, linkedin, and social bookmarking sites like Digg; goggle maps; Link Building; Email marketing; blog marketing; affiliate marketing; Search Engine Marketing (SEM), - search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) among others. It was reported that US$16.9 billion was spent on Online marketing in the U.S. in 2006.Benchmark of giving online presence to business is for the product to sell itself and register such product/service in the mind of cons umer. Geographical dispersion at times hinders the success of research and development of Multinational Corporation making it difficult if not impossible for them to reach their customers. The R & D department of the corporation can utilize pool of technology available online to conduct research on the trend of their product/service which will be cost effective and attainable within a shorter period of time. More so, online transaction (e-business) makes it convenient for a buyer to order for products in the corner of his bedroom with just a single click.In a bid to invest online to promote your business; there are uncountable firms that provide internet marketing services. Although it is important to be aware of three SEO tenets, SEO results don't materialize overnight. You have to be patient like 3 months or longer patient (depends on how competitive your industry is and how competitive of keywords you wish to pursue). More so, you get what you pay for and quality SEO is time consuming and requires thought. Finally, there are no guarantees. As I earlier said that anybody can claim to be an expert in the field but to achieve greater ROI (Return on Investment) certain factors needs to be put into consideration. Expect a questionnaire or an interview where you answer questions to provide needed information on your business, target customers, your products/services, target geographic locations, your present SEO efforts which will enable the SEO Company generate appropriate keywords. The best way to succeed online is to invest in it, research shown that free online marketing techniques do not give optimum result. In order words, an in-depth SEO plan requires a lot of work and research so be willing to pay for an SEO analysis because it will then be done well.Never make the mistake of measuring the performance of your SEO consultant with results by Google rankings. Remember, it is not the boatload of traffic that is your aim of online business rat her it is the ability of converting traffic into money. When the adverse is occurring you will need to consult your website expert for conversion. Content is key in online business and marketing; if your proposed SEO Company promise to provide you with quality, original and customer centric articles and videos, check out samples. Avoid the use of spin articles; the best SEO is optimized content that attracts links from other websites. In a nutshell it's largely about content.One of the major tools to enable your site to rank on first pages of search engines is your ability of keyword definition. Determine how many keywords your SEO Company will target and for each proposed keyword; ask what the daily search volume is and how competitive it is. Don't shy away from low search volume keywords because they are easy to rank and you could be targeting very good traffic. Enquire the method of link building techniques that your proposed SEO expert explores. It is a tool which can make or mar website. There are several techniques generating links to client like buy links (avoid it, violates Google), submit your website to directories, link exchanges or 3-way link exchanges, article marketing, blog commenting etcIn conclusion, there is no perfect way to do SEO except to always publish excellent content. You can't go wrong with excellent content. Back links, in my view, is an unfortunate requirement in SEO. So it is better that you should always have a close contact with your consultant(s) and discuss with them about what SEO strategies that will be used to help optimize your site from time to time.
REFERENCESPricewaterhouseCoopers reported U.S. Internet marketing spend totaled $16.9 billion in 2006" (Accessed 18-June-2007)Center for Responsive Politics Fundraising Profile Barack Obama" (Accessed 28-June-2008)
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