Many businesses commission a website, often costing thousands of pounds without thinking about search engine optimisation. They just assume that the website will be found on the search engines such as Google and Yahoo automatically. However, in most markets competition online is fierce and unless your website is ranking on page 1 of search engine results for some keywords relevant to your services, your website will never be found. It's a bit like having your business hidden down a rural lane with no signage so no one knows it even exists. Ninety per cent of us do not look beyond page 1 of of its results, and there are only search engine positioning for ten websites so important to invest in some professional SEO support.
The SEO services that you can expect from a SEO company include:
SEO Services and Search Engine Marketing
Search engine marketing is a critical first step in SEO Services. This means the research, analysis and selection of keywords for website optimisation. This has a direct impact on the structure, content and optimisation of your website which will directly impact on its search engine placement. You need to know which keywords are used by your potential customers when searching for your products and services. It's important to analyse the competiveness of the keyword, the demand and the commercial intention of different words. A professional SEO company will carry out search engine marketing before website development and will provide a keyword and seo strategy to maximise its search engine positioning and maximise your return on investment (ROI).
Keywords are very important to the success of your website and thus your online business. It's also often the most overlooked area when commissioning a website. A SEO optimisation company will have the latest tools available to carry out a thorough analysis. Choosing keywords or phrases that are too competitive will significantly reduce your chance for a page 1 Google page rank. This can significantly reduce the quantity of targeted traffic visiting your site.
SEO Services and Link Building
While keywords are important to 'jump start' your website's optimisation, SEO link building is the fuel that will sustain your online marketing campaign. A website will have a higher search engine placement position for keywords when combined with SEO link building. This involves building links from other websites to your website which is created with relevant content written around your keywords. The company you hire to carry out SEO services should include an integrated search engine marketing and link building service.
SEO Services and Social Media Marketing
The web is really about connecting with people. It's like a big virtual community where friends get together and businesses build relationships with potential clients. Social media is key to forging new relationships and it's a powerful tool when it comes to building youronline business and is an essential element in link building. Professional SEO services should always include social media marketing.
Choosing a SEO Company to Perform SEO Services
1. A search engine optimisation company with provide a regular SEO report. This will include a regular assessment of the website optimisation and ranking report checking the website on selected search engines against keywords. If you have commissioned a link building service you will also receive a monthly link buildingreport with the quality and quantity of new links.
2. The SEO Company you choose should display contact information including their phone number and email address. They should also have a physical location. If you see email addresses such as yahoo.com or hotmail.com it doesn't reflect well.
SEO services are key to the success of your online business, so make sure they receive the attention they deserve.
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