Google is a household name in many countries, and when you need some information people will be quick to tell you to, "Google it." If you run a business or a service then you really need to pay attention to this article because it can bring you more business. The Internet is growing at warp speeds and organizing it is a big deal. This task has been accomplished by search engines; the largest of which are Google, Yahoo, and Bing. If you want people to find your site and visit it, then you should put in the effort to optimize it the right way. SEO, also known as search engine optimization, is ideal for people who are trying to get visitors to their site and don't want to pay outrageous prices to get them. Sadly, there is a lot of misinformation floating around about SEO and people apply these harmful methods to their sites. There are some common mistakes that many people make so we decided discuss three of them here.
The first SEO mistake is trying to make the website really flash heavy. Sure, flash will wow some viewers, but where SEO is concerned it really doesn't help. While flash looks neat for those humans reading your site, it's invisible to search engines so your site isn't likely to get crawled.
The search engine bots are more concerned with content and if they don't find it they'll leave. Your ranking will be greatly affected by this. If you still want flash, you can use graphics along with your text so that the search engine spiders will see it. You have to have a lot of text if you want to rank high.
You must include ALT tags on every image on your website. ALT tags describe an image when it's still loading.
You should also know that ALT tags in your images help you get a higher place within the searches. It's common for people not to remember this when it comes to SEO. So you should include keywords with your ALT tags so that you appeal to both human readers and search engines.
Now, probably the most important part of effective SEO is getting incoming links but get too many at once because your site will be penalized for spamming. Many people will lie to you and say that by getting thousands of backlinks at once to your new site you will get to the first page and stay there. But this doesn't work that way, as search engines like natural link building. Are you willing to get your brand new site sandboxed and de-indexed because you didn't have the patience to build your links naturally over time? For the best results, you have to build links in a natural way; the same way that you will get them if you weren't adding them yourself. In conclusion, successful SEO is a combination of multiple elements. Don't fall for the promises made by 'blackhat' SEO tactics that say you'll see instant search engine results, especially since none of those techniques will benefit you in the long term. So you shoul d always concentrate on whitehat SEO that not only offers a long term solution but also brings in traffic that you can count on, without getting your site banned.
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