Many new marketers and webmasters are not really aware of how exactly SEO works. But the fact remains that no matter what niche your business is in, you will need SEO to get targeted traffic to your website. The internet is a world in itself and millions of people enter it to find information that they are desperate the get their hands on. There are millions of searches done per day so the higher your site ranks for a high volume keyword the more traffic you will receive. The simple equation is high ranking = money. With SEO there are certain practices that you never want to apply to your site and we are going to tell you a few. For some reason, many internet marketers believe that SEO is a bag of tricks that is updated every month, in fact, it is the opposite.
The first SEO mistake is trying to make the website really flash heavy. Even though flash gives your website the "coolness" factor, it's not really recommended when you're doing SEO. Many website owners try to make their site more impressive and appealing by adding a flash page, which obviously cannot be read by the search engines and therefore cannot be crawled.
Search engine spiders are looking for content and they'll go elsewhere if they don't find any. Your ranking will be greatly affected by this. You can still have your flash as long as you use text also so that the search engines can find your site. Remember, the more text you have, the better it is.
ATL tags must be on all the images on your site. ALT tags describe an image when it's still loading.
ALT tags have the added benefit of getting a better score with the search engines. When it comes to optimization, this is often forgotten about. Therefore, you'll want to create your ALT tags with your keywords in them so that you can describe what your site is about to both readers and the searches.
Link spamming is when someone distributes their URL across the web to get incoming links,while getting links is important; you will be penalized if you get too many at once. Many people will lie to you and say that by getting thousands of backlinks at once to your new site you will get to the first page and stay there. These spam tactics do not work anymore. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people's sites. The big secret is to build links slow and steady. In conclusion, there are many different elements which go into making your SEO successful. Blackhat techniques may offer instant solutions to get your site ranked and bring in the traffic, but none of these are long term. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won't get you banned.
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