SEO Basics - Beginner SEO Strategies - Part 1 - Keyword Research Tool

SEO Basics for Beginners - Part 1 - Keyword Research Tool

Step One in Your Beginner SEO Strategy - Keyword Research

This is where you find out which Keyword Terms and Keyword Phrases your potential
customers are searching with. It also gives you alternate Keyword Phrases and terms you may not have thought have. Very valuable SEO information for a beginner.

The Google Keyword Research Tool will show you:

How many times a keyword phrase was searched for in a month The average number of times a keyword was searched for in a particular month The highest month of search for a keyword term Other similar, alternate keyword phrases that are valuable to an SEO strategy

Some of the keyword research info is directed at Google AdWords account users and
managers, so it shows Cost-per-Click. You can ignore this for "Organic" SEO strategies
as a beginner. This other info is for PPC or Pay-Per-Click Advertising.

SEO Keyword Research - Do you want to know the popular Keywords people use to find you? You can do this with the Free Google SEO Keyword Research Tool.

IMPORTANT: Clicking the link below will open a new window so you can read the instructions at the same time.

Google Keyword Research Tool

SEO Basics - Google Keyword Tool Instructions:

1) Type 3 Keyword Phrases - pick ones you think work for your industry or service

2) Each Keyword Phrase will need to be on a separate line

3) Type the Captcha letters into the field

4) Click "Filter My Results" Link - Click the BOX that says "Don't show ideas for new
keywords". You can uncheck this box after running your first report to see more
alternate keywords as well. That will be below in SEO Basics Step 11.

5) Click on "Get keyword ideas" button. Your keyword phrases should show up with info on the right hand side of each one.

6) Right below that button you will see "Choose Columns to Display". Under those words there is a drop down menu. Choose "Show All". This will reveal lots of columns.

7) Look at "Local Search Volume:Month". This is number is for how many keyword searches there were for that phrase in the last month.

8) Look at "Global Monthly Search Volume". This is number is for the average number of searches per month for a 12 month period.

9) You can see the trend of searches in the next column. This is helpful if you are
selling Halloween items and want to see when people start searching.

10) On the far right column, you will see "Match Type" with a Drop Down Menu under it. Read below for simplified explanations of those Match Type terms.

Broad - Many other similar keyword search terms count for volume Phrase - The keywords you enter plus any word(s) before or after the phrase count for volume Exact - Only the exact phrase you entered counts for volume

11) You can now go back under the link: "Filter my Results" and uncheck the box you checked earlier for "Don't show ideas for new key words" and many more keyword phrase options will show up. Scroll down. The keyword list can be very long sometimes.

12) You can also sort the list anyway you wish by clicking the very top blue-font headings. Play with it bit until you get the hang of it.

Look out for Basic SEO Strategies for Beginners - Part 2 - SEO Link Building for Beginners

Other Basic SEO Strategies for Beginners:
Website Link Code - Engineering your website to rank on Google, Yahoo, and Bing
On-Page Search Engine Optimization - Making your website search engine friendly
High-Quality Link Building - White Hat and Best Practices Only
Rank Reporting - See the progress your work does for you every month
Web Traffic Reporting - Easy to read traffic data sent to your email inbox
Social Bookmarking - Take advantage of the ne west seo power tools on the web

SEO Basics and Easy SEO Strategies for Beginners - Part 1