Search engine optimisation can be quite a complicated subject when you are looking into having some seo done to your website. One of the main reasons it is complicated is because there are many contradicting points of view on what is good seo and also there is a very big difference in prices between affordable seo companies and expensive seo companies. To make matter worse the more expensive seo companies are not always the best. The best way around it is to research what good seo practises are and this is often referred to as 'white hat seo'; then with this information when you ask new potential seo companies what they are going to do for your website you can keep a lookout for good techniques.
Getting a good seo company is about knowledge of what things should cost and knowledge about what techniques are good. Find below 5 good 'white hat seo' techniques.
1. Competitor backlink analysis is a very good technique for identifying where the first page competitors for your keywords are getting their links from. Using these metrics a good seo company or consultant will try to get links from these same places and then try to get extra links to essentially beat the amount and quality of any competitions links.
2. Looking into quality original article marketing is still a very good way to market a company's website online. This involves getting an online marketing company to produce well written quality articles about subjects related to your markets with anchor text backlinks to your website in them. Then they need to distribute these articles strategically on quality article websites to get them into circulation.
3. Link building is very good but the term is widely used by 'bad seo' companies so you need to get them to be specific about where they will get the links from. You want them to say that they will try to get you submitted into good medium to high page rank directories, blogs, forums and also link exchanges but only with companies related to the market you're in. If they talk about buying links or getting hundreds of links per day then they are to be avoided.
4. Link baiting is a very cool seo asset if used correctly. It involves having your seo company write a good quality article about something related to your market i.e. If you're a car dealership they would write an article on 'Top 100 Cars of 2010'. Then they would submit it into social bookmarking websites such as Digg and then hopefully people will read it, link to it and bookmark it resulting in links, popularity and visitor increase.
5. If they discuss the possibility of combining pay per click with your seo strategy this can be a good thing especially if they talk about it improving the click through rate to your website. If they say though that by buy pay per click credits this has a good effect on your organic Google ranking then that is not true and again you want to avoid that company.
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