In now days world wide web is the most importing thing in the world, it is the biggest information exchange system, Whole types of information can available on the world wide web, so any one wants to connect with the internet, world wide web provides the facilities of search engines (i.e. Google, Yahoo, Bing) which is used to relevance search for any keyword or key phases (Keyword- keyword is a word which type in search engine by the visitor or client). When visitors type their keyword or key phases in their targeted search engine field, search engine provides the relevance top searches for the visitors and most of users search for their required information in the top ten searches not next so everyone want to come in top search or get top ranking in SERP (search engine result page), for getting top ranking in SERP many website owners spending lots of money but SEO (search engine optimization) is not a high costly process and providing fast and highly improvement in rankin g of the particular web page or website.
Seo is a process or technique which is used for improving the ranking of particular web page or website for the targeted key words or key phases in the SERP.SEO companies basically works on these SEO techniques like- keyword analyses, on page optimization, off page optimization, black het technique, white het techniques, for providing profitability SEO services for their clients.
There are two SEO techniques, they are Black Hat and White Hat, if we get high rank for a targeted WebPages or website in a manner that is against the search engines 'terms of service' then it known as unethical SEO or black hat optimization so it not affects the WebPages or website ranking in SERP. If we gets high ranking for a targeted WebPages or website according to the guidelines, rules and policies of search engines then it known as ethical SEO or White hat optimization.
In the keyword analysis, SEO experts analysis targeted key word or key phases for the targeted web page or website by using the keyword searching tools (i.e. Google ad word, Microsoft Ad Center Labs etc), for which targeted website get top rank. For example- if any Seo company provides SEO Services for a furniture website, then first they analysis targeted key words for the furniture website by using Google as word tool and take the website in top searches for analysis targeted keyword.
In On page optimization, seo experts put attention towards Header tags, Uniform resource locator (URL), Anchor tags, Keywords, Description, Meta tags (Title, Meta Keyword, Meta description)and etc. And In off page optimization, seo professionals works on link building, Directory submission, Social book-marking, Article submission, Blog submission etc.
SEO also an indispensible part in online marketing, there are high competition on the internet between the online marketing websites, they wants visitors take a tour on their website and purchase something from where so everyone wants to come in top of Google searches then SEO is the best option for it.
There are some authors on web they share their blogs, researches and experiences about SEO (i.e. Randfish, Dr. Pete etc).
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