Every webmaster wants to get their site to the top the search engines. After spending hours developing the site, it's little wonder that they want people to appreciate their hard work.
There's a whole host of SEO techniques that you can use to improve your standings in the search engines. But don't fall into the trap like some webmasters. In their haste to get traffic, they use techniques that Google regard as spam. This can result in your site being 'banned'.
SEO techniques can be divided into 'White hat' and others that are 'Black hat'. This gives you an idea as to whether you are likely to run into issues with the search engines.
White hat techniques are those that are regarded as legitimate and will not cause any problems with Google. This could include careful link building and ensuring that your pages are optimised for your keywords.
The darker side or 'Black hat' techniques are a whole different beast. These techniques are often questionable or against search engines' rules.
These techniques can get you some results very quickly but these gains are often called short-lived. Search engines like Google have whole teams dedicated to webspam, whose job it is to stop sites that use these methods.
If you don't mind risking getting your site being banned, then you can try your hand at this type of black hat techniques.
If you're choosing an SEO company to do some work for you, are you sure what techniques they are using on your site? Although it can sound impressive on paper, your search engines rankings may suffer as a result of using the wrong techniques.
Unless you work with an ethical SEO partner you could find that your rankings are affected as a result. This can mean that achieving top rankings can sometimes take time. But you will be safe in the knowledge that your site is not going to 'disappear' from the search results overnight.
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