3 SEO Techniques You Want to Avoid - Webmasters - Traffic Analysis

You will want targeted traffic whether you're running a site or you're running some other business on the internet. You need to get your site optimized for the search engines if this is your aim. When SEO is done correctly, you get that targeted traffic and they'll also typically buy, too. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site on the long run.

Your site should be appealing to the search engines, not pushed out completely. That's why you need to learn common mistakes people make so that you can increase your chances of success. It's important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want.

The first SEO mistake is trying to make the website really flash heavy. Flash may make a website cool, but it's no good for SEO. While flash looks neat for those humans reading your site, it's invisible to search engines so your site isn't likely to get crawled.

If you want to get seen by the search engine spiders, you must have content on your site as that's what they look for. Your ranking will be greatly affected by this. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. The more text there is, the better you'll rank.

Choosing the wrong keywords is another mistake that webmasters make. Keywords are important because they are the searcher's way of telling you what he is looking for. The traffic you get isn't much targeted, which means it doesn't convert and give results. Basing your site around words that aren't being searched is a fast way to not see any results. You have to learn to do keyword research correctly because without it the rest of your SEO efforts will not hold up. The key is to locate lower competition keywords and to build your content around them. There are a number of free keyword tools that you can use to generate relevant keywords for your site.

Never listen to SEO practitioners who tout SEO techniques that don't use good ethics. These days it's common to find many SEO companies who are more than willing to be of service. If you find a company that's ethical, work with them, but some companies don't have that kind of ethic and they'll do anything to get ranked. You don't even come to know about this until your site gets banned by search engines. That is why it's important only to hire that company or those people that work within ethics and also those people that will update you constantly on how your site is doing. Nothing should ever be hidden from you when it comes to them.

Overall, search engine optimization involves you to achieve a strong balance between the on-page SEO and the off-page SEO. Don't forget to keep adding quality content and getting relevant backlinks to point back to the pages for even better ranking. Just make sure you're building links naturally with good amount of internal linking.