How To Write Online Articles The Search Engines Love - Website Promotion

It is a skill but one that can be easily learned for how to write online articles the search engines love. Why undertake the work to write an article and submit it for distribution yet it will most likely never be seen as it is poorly optimised? As most search engine users don't look past the first result page, your job is to get your article showing on it. By following the rules, your articles can achieve this.

You need to ensure that your article is optimised for the search engines. That means it is written and structured in a certain format that the search engine spiders seek and if this is achieved, you will be rewarded with a higher placing over others articles in the same niche which are poorly optimised.

Always remember whenever you are starting to write an online article that is has to be based upon just one keyword or phrase. A keyword will, in effect, be the subject and requires to be repeated several times in several places throughout your article. The search engine spider will recognise that you have used a specific keyword or phrase several times throughout the article and will thus determine whether it will be useful to those who search using such an exact search term. So therefore you have to place such keywords in positions that they will most likely be detected.

Of course, there is a correct and an incorrect method to use keywords in online articles. The major wrong method is to undertake what is known as keyword stuffing. When you stuff a keyword in an article, that is use it as often as possible to the detriment of the natural flow of the article, you will be seen as trying in effect to trick the crawling spider into placing your article high in the search engine results for that keyword or phrase. The effect of this is that the article will be penalised and not appear where you hoped it would and it could well also have a counter effect on the rankings of your other web pages.

In addition to this, keyword density is how many times your keyword is placed in an article. Whilst there are no hard and fast rules for this, target a keyword density of about 3% up to but don't go over 5%. It is a case of testing what works best in your chosen niche in terms of what articles do get on the first page of Google for the keyword used.

So for how to write online articles the search engines love make sure your keyword appears in the heading, on the first line of your article, repeated naturally several times throughout the article and in the last paragraph. Just ensure that when reading the article the flow is natural and the inclusion of the keyword or phrase does not impede the reader.

It takes practice and testing to find what system works best for your chosen niche, but once you have mastered how to write online articles that the search engines love you will enjoy a free flow of targeted traffic to your website as a result of having such articles on the first page of Google.