Seo basically involves the techniques which are utilized or say employed on a web page to rank that web page high in search engines results page (SERP) for a particular key phrase. If you have your own business and you are taking Seo services from a Seo provider company then it will be good for you to know that what kind of efforts they make to rank your site high. Here I am describing some steps that a company which provides Seo Services does to rank your website high.
1. First of all company will analyze your website/web page for which you wish to achieve rank high. They will analyze certain things like what kind of business you have and how much that field is popular in which you are providing services? Are you having a business which is location dependent? On the basis of this analysis they will prepare a report.
2. After analysis of your business they will consult with you whether you have any keyword in your mind which you think that they should target in Seo campaign. If you do not have any then they will find some suitable keywords for your business and will inform you about that. If you would agree on those key phrases then they will move to next step.
3. After selecting keywords they will come on the webpage which they have to optimize in search engines perspective. They will run a deep audit of the webpage and will correct the on page factors which should be corrected in order to rank high. They will ask your permission before doing any change in your website. If they will get permission from you then only they will correct those factors with in house web design team.
4. After doing corrections in on page factors they will go on off page factors. Off page factors involves the page rank, number of back links that your website have, quality of each back link (must be link from a high PR page and also must be a do follow link). Things like how old are your inbound links and do you have dmoz listing or not also matters.
These all are the basic factors which matters. Many more are still untouched because it is not so easy to describe all 200 factors hat decides ranking in Google alone.
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