It seems that just about everyone spends most of their time on the internet using social media. That makes it a top destination for marketers, too, because that's where the target audience of potential customers lies. There are different ways that the power of social media can be harnessed for SEO link building.
Social media can be divided into three main categories. The first is social networking, sites like Facebook and Twitter, on which users connect with their friends and with companies they like. Some social networking sites specialize in an area, such as those for creative professionals or scientists.
The second category of social media is aggregation sites, like Reddit and Digg. These sites gather content from across the net, either through user posting or automatically through RSS feeds. Posts can be upvoted and downvoted, leading to ranking within the site, with the coveted front page spot often leading to spillover as the post is shared across the web.
Video sites are the third category. There are quite a few, with YouTube being, of course, the best known. Videos are a great way to engage with potential customers through interesting content, and backlinks are easy to create by embedding the video in your own site.
Social media is one of the most valuable SEO tools. The nature of social sharing creates organic links which are more beneficial to gaining search engine rank. In fact, search engines are weighting social links more heavily now, for the very reason that they are likely to be truly relevant. Be sure that you understand the terms of service for each site that you participate in. For example, many sites have restrictions on self-posting. That's easily worked around by having a friend post for you.
A business should have a presence on the most popular social media sites, at the very least. However, don't get involved in more sites than you can reasonably keep up with. Your success is dependent on being able to visit regularly, post interesting things, and respond to comments to engage your followers. If you can't do this, you run the risk of actually damaging your reputation, as people come to feel that you don't care about them.
Social media is the hottest zone for SEO link building. Anyone who doesn't include it as part of marketing is in danger of falling behind. For more tools and free resources to help you make the most of your SEO marketing campaign, visit Brad Callen.
No comments:
Post a Comment