Actinic SEO

Actinic is a browser based shopping cart solution created in the UK for global use. Based on Windows navigation, users familiar with dropdown menu based navigation find Actinic easy to use and intuitive. It comes with a full list of shopping cart features that makes it functionally like many of the popular eCommerce solutions available. With built in SEO (Search Engine Optimization) functionality, this shopping cart is built for businesses interested in a beginner level Ecommerce. At Optimum7, we have worked with several Actinic projects and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

Installation is a tad bit confusing, with different clients for UK based users and US based users. The set-up wizard and design wizard did make getting started easier after installation and several tutorials adequately explained the various aspects of customize an online storefront. Once the difficult installation is done, the system becomes much more intuitive.

Education through the use of tutorials and forums is available and covers various aspects of product management. Uploading product lists and other managerial functions are covered. First time users may continue to struggle during these phases but anyone experienced with website management and online merchandising will find the system easy to use and intuitive. New merchants may struggle with the sheer number of available customization and adjustments. The underlying language is difficult for newcomers who may fare better with a more basic package.

Many merchants avoid eCommerce solutions that limit the number of products that can be supported. Actinic does limit product support, but the maximum number, 20,000, is quite high, allowing most merchants adequate room for growth. The catalog feature is a bit archaic and products must be entered manually unless the developer edition is purchased. Still, for those who opt to enter products manually, there are many configurable options including descriptions, tax, price and shipping. The system does allow digital products and online delivery.

Actinic is not compatible with affiliate marketing, making it unattractive to some. However, in terms of marketing, it offers a robust set of reports and supports promotional emails and social network integration. The system does have some security features in the form of Cookies and SSL, but lacks backup support or restoration. While checkout is secure, there is no protection against fraudulent purchasing.

Actinic SEO is basic in its functionality. Because of the manual nature of many of the underlying tasks, the optimization processes, while adequate are not as advanced as those offered by other solutions.

Optimum7 understands the need for executing a custom seo strategy for even a shopping cart that seems to be a fully optimized. As a store owner, you should keep in mind that the following has to be completed for any successful seo strategy aside from the functionalities of a shopping cart solution;

Keyword Research: This is the backbone of SEO. Without identifying the correct keywords to target, it's almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional internet marketing company.

On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.

Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)

Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How's your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.

Contact us if you need help with your seo strategy for Actinic Ecommerce. We are a professional SEO company that understands sales, profit margins and visibility. We can help.