If you own a local business and want to get more targeted traffic in the local listings, you should try local SEO. This article will be focusing on some effective ways to use local SEO to get your website a higher search engine ranking.
A good way to get the most from local searches is to go about listing yourself with the bigwigs in the industry. This refers to Google Maps and Yahoo! Local. These are the two big wigs that you'll want to list with first before you go on to anything else. Your aim of listing with these huge names is to get more search engine traffic, which will help you realize your goals. Getting listed in Google Maps isn't that difficult if you take the right steps. You just need to follow a simple process to complete the application, after which you will be either emailed or telephoned for the verification purposes. Once you have verified everything, you'll have to wait for four to six weeks before you can see your site in the local search listings. Google and Yahoo! are very similar in their application process, only Yahoo! doesn't require a verification. Yahoo! lets you create your own business listing at no cost.
Not only that, but you can get approved quickly, unlike Google which takes forever. If you can do this correctly, you'll see targeted traffic in no time. A local SEO technique that many marketers forget about is mentioning all of the other locations that your business operates within. This means that you should let the search engines know about all of the cities, counties and states that you serve with your products and services. How should you do this? If you just make a bullet list of places your ads won't get a lot of attention from the search engines but if you mention them within the context of your content you should do okay. The reason for this is, you're helping the search engines get more data about your activities and in what areas you're functioning. This can help you quite a bit with your local SEO. The main thing that you need to keep in mind when working with local SEO is not to ignore any of these small tips, which might look simple but they give great resul ts on the long run.
A simple SEO tip that is obvious is linking up with the locals. Local businesses should always strive to connect with the local community as much as they can. If you want your online marketing venture to be highly effective and successful, it's necessary that you have high quality inbound links coming to your website from targeted organizations and businesses that are respected within your community. By getting quality backlinks from the best local sites you can rank well for location based keywords, as the search engines base their rankings on relevant backlinks. Doing this will cause the search engines to see you as a quality site in your location. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. While getting links from local bloggers won't do you that much good, one or two from high status groups in your area can do a lot.
So you should focus more on quality here and then going for quantity. Local SEO can do more for your business than any other kind of promotions.
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