You should want to select a CPA offer that has a demand for it. It would be a complete waste of time to have to throw up as many campaigns as you could without first measuring demand.Generally from experience, 7 out of 10 campaigns fail when you are first starting out. You need to find the 3 winners and scale them up. You can dramatically improve the odds of success if you know you are in markets with a large demand.Gauging DemandYou can gauge possible demand for a CPA offer by looking at search traffic for the most relevant keyword related to that offer. You can search traffic volumes by using the tools listed below:1. Google Keyword Tool /select/KeywordToolExternalSay, you want to promote a "free makeover gift card", you would type in the keyword makeover to see how many people are searching for the targeted keyword per month. Say, about 4 million searches are recorded for the keyword makeover, then it appears that you can get a good amount of traffic in this market. If a CPA offer does not have much search volume for its most relevant keyword then it's not worth promoting the offer.2. Google Insights /insights/search This tool allows you to compare search volume patterns across specific regions, categories and time frames.Say, typing in the word "ringtones". Using Google insights, it is clear that while the search volume for ringtones is high enough but it was at its peak in 2004. The search volume for 2009 is at 40% of 2004.This helps you to know the trend of demand for the particular keyword.3. Google Trends /trends You can also gauge demand on Google trends which allows you to see the trend for keywords over a period of time. Using the keyword "Valentine Cards" shows that search volume is at its peak in the month of February.4. Ebay is the single largest marketplace of buyers and sellers on the internet. You can gauge what is currently hot by looking at what is selling on Ebay. Using the URL above, you can clearly see what the most pop ular search terms are.5. Lycos Top 50 also provides data for the most popular keywords searched for in the last week. This result is important because they indicate trends and events in the search market.It is important to watch and read what is currently popular and go out and find related CPA offers that you can promote on Pay-par-click search engines.Gauging CompetitionNext, you need to gauge the competition.One quick way to see how many offers are running a CPA lead offer that you intend to promote is to simply type in the most relevant keyword for that CPA offer into Google, MSN or Yahoo and get an idea of how many sponsored ad listings are showing.There is an opportunity if you find a highly searched keyword with very little ads running. These keywords could well be the key to getting you a lot of leads to your targeted CPA offer.Also finding a CPA offer in a market that is highly competitive is not necessarily a bad thing. It means that the offer is in demand and the people promoting it are making money. If you can find an obscure keyword for a competitive market or even just write a better ad copy than you competitors, then, there is no reason why you shouldn't be able to compete in the market.Comparing CPA offersThere are free tools on the internet that allow you to compare CPA offers across multiple networks. These tools help you locate the highest paying offers in a particular market.Offervault the highest offer is not necessarily a better option. Similar offers have different landing pages. The landing page of the higher paying offer may convert at a lower rate resulting in lower earnings per click. You will definitely want to go with the landing page that converts better. You can only discover which converts best by testing the two offers.Next thing is to get your affiliate ID for your CPA offer and start promoting.
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