Received many electronic commerce colleague friend feedback, find oneself is a great help to me, will share some B2C mall in succession of SEO, the hope can derive some articles, and with people communicate with.
I in four years in the process of full-time SEO, found that many of the electronic commerce friend in the process of implementing SEO, very easy to fall into the trap of SEO details, but each relatively successful cases, without any SEO a is a decisive role of SEO details. Instead, I wanted to talk to everybody and seo strategy, especially small and medium-sized e-commerce company, strategy depends on your speed what is riding or do the train, today to share is the analytical search the real intention of ", let us never deceived.
1. The real demand: cover surface demand
In many cases, users are also not clear what what to want. For example, may be some friends heard: users go to the shop to buy a hammer and nails, but users but just want to will the new frame on the wall hang, obviously a hammer and nails and not the real demand, can user achieve user want things may be the effect of a hammer and a nail, but also may be only a hook, to hang their paintings on metope is the real intention of users. In accounting for the economic and the extent of damage on the front, a radiant hook may become the best choice. This situation may be many, such as:
Users in the online search a watch, but in fact the user but just want to send a boyfriend as a birthday gift, but a luxury watch may be not so good for young people, graduating from a tie or a leather bags may be more suitable.
This kind of situation is the existence of a large number of Internet electronic business, especially early, brand awareness is weak, a lot of the authenticity of the demand will be surface demand, blurred we need to do is through the surface mining, and the real demand to guide the real needs.
2. The trend and the search behavior changes:
Why can appear above situation, in the Internet, network early poor brand awareness, search engine and navigation site as a main entrance, but as the gradual development present situation, the Internet let flowers bloom, and the user's brand concept also gradually, thus brand in the search of increased rapidly, but as a category of key words of early although they are growing, but its growth just because the Internet user base of new people in the increase, but once the user use words into the target site early category, in use the same after the keywords entered into chance it can be very small, the next time he get into your web site may be your brand word, which is a necessity of the development of the Internet!!!!!
3. B2C mall SEO's goal crowd:
As SEO personnel, we must understand, our target people who is it? Who's going through the baidu search engines such as online shopping as the entrance? Two kind of people most: the Internet novice and accidental interested. Usually familiar with the Internet would know to buy appliances, to when the jingdong buy books or to all guest buy shirt, but the Internet novice don't know, at the same time a not familiar with products of people are interested in also don't know, so these people or to products do not understand, or to the brand don't understand, need the Internet as a portal to complete their first choice, so you will find that e-commerce sites flow sources of these categories of key words is the new user access.
4. How to understand the search true intentions:
A. observation seekers behavior: through the web log and statistical tools observe users access to situation, visited a page, to a different keywords, different landing of the entrance to visitors to observe the statistics, we will probably know way users to our web site what is the purpose? They do what behavior? For small and medium web site recommended CNZZ statistics, there is a visit to detail statistics, can let us in the absence of any website, understanding of the development and analysis to users in our website each visit, but can only show recently behavior of seven days, some of the best foundation or use Google analytics or some professional log analysis tools, appearing more comprehensive.
B. Observation competitors web site: if we the industry's biggest web site that we competition there exist many relatively insufficient, might as well see rival key optimization??????? What page? What kind of key words? What kind of strategies and tactics? What kind of effect achieved? First, do not do the second will also allow us to have a great gains.
C. the enterprise internal brain storm: the company sales and marketing and customer contact most, might as well and company operation personnel to time brain storm, and give them some basic dimensions, and then expand.
D. users search behavior investigation: we can entrust a third party or in the station within a user surveys, use some reward, to get users really think.
E. search marketing tool: if by the above all because of all sorts of reasons can't carry out words, we also can use all sorts of search marketing tools for mining, such as: keywords expansion tools (baidu or Google relevant keywords), search engine keywords on the monitor (kkeye), baidu effect and the opening of the statistical system keywords (51 la, etc.).
5. Understand the search after the real intention:
Understand the search in all true intention, we are surprised to see that, for we this of a single product still so many needs, we need to put these demand on feet, can manifest the corresponding value.
A. improve import quantity and quality of visitors
A cheap wine, can be used as a dreamy Party of the instrument, a midrange red wine can be used as one of the finest gifts and relatives, a high-grade red wine can be a collector's baby.
So will the Party organizers attract come in, the hometown of the Mid-Autumn festival people attract come in, the red wine spoony collectors attract come in, these are all your potential customers, and use them to common search words, using their most about the topic of!!!!!
B. improve nets internal behavior transformed
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