About AlexaAlexa is a site auditing Internet tool that provides feedback to website owners about the progress of their website. Alexa provides real-time reports that allow website owners to generate reports that will help them analyze and improve their website. From the reports, owners can determine the number of visitors that landed on a page and what they visited while on the page. Owners may also evaluate the usability of the site, the performance, the security, and whether the site is properly optimized. Alexa will also provide recommendations for website owners that desire to improve website traffic and their site.
The Benefits of Alexa Increased Traffic from Search Engines.Alexa can be a powerful Internet tool if used properly. The site auditing tool provides a complete SEO analysis. Alexa is so comprehensive that it will examine up to 10,000 pages and provide a recommendation for increased search traffic.
View Landing Page Auditor Results. Landing page analysis is essential for improving website traffic. When owners analyze which page gets the most traffic, they can determine which keyword and search engine optimization (SEO) campaign is working the best. Owners will determine which links are the most relevant and are the most effective in enticing customers to visit the website. When they determine this information, they can then build more links on other pages to make them as successful as other landing pages.
Landing page auditors will also be effective in determining bounce rates and shopping cart abandonments. This will help you determine if you have programming issues or just design issues related to your website. All owners must do is enter in the URL of the landing page and the keyword of interest. The auditing Internet tool will provide suggestions for improvements.
Speed Analysis. Speed is important to how well your site is perceived by the customer. The faster the loading times, the more likely the customer will view your information. Alexa will provide load times for the sites and list all of the pages that load slowly. Google is now also using load speeds in their algorithm that ranks websites. So, web owners are challenged to ensure customer's websites will load quickly.
Analyzes Usability and Web Analytics. Alexa not only offers optimization suggestions, but also suggestions about usability and web analytics. Alexa will provide information about duplicate title tags, missing title tags, long title tags, multiple title tags, redirects, anchor text, broken links, dead end pages, long URLs, Page Not Found, duplicate content, server errors, low word count, on site links and session IDs.
Reachability and Search Engine Marketing (SEM) will also be analyzed through this Internet tool. Reachability is important because it measures how many links the web crawler must follow to locate pages on your site. Web owners care about SEM because this allows consumers to find the most relevant keywords for advertising. The greater the relevancy, the more likely Google will rank the site higher in the algorithm.
Web owners will also be able to monitor security through Alexa. Use of metatags to deter hackers will be recommended by Alexa. Insecure forms will also be detected. Since, Google is also using links to social networking sites as a ranking criterion, owners should be certain that social networking links are included to improve rankings. Links from high traffic sites can also improve rankings in Google's search engine.
Reports Generated Twice Monthly. Alexa generates reports automatically twice a month so that customers can concentrate on their business rather than concentrating on their website report generation.
Cancel Your Subscription Anytime. This Internet tool offers flexibility in terms of pricing. A single report may be generated or a subscription may be purchased. The subscription may be canceled at any time.
What Website Owners Can Expect from Alexa internet toolWebsite owners can expect to improve their website traffic through the suggestions offered. The reports are easy to read, and the suggestions are easy to follow. A webmaster can improve the website based upon the suggestions. The reports cost $149 per month or $199 for a single report. This is a small investment for potentially thousands to millions of new sales leads driven to your website.
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