The natural one-way links.This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the "intent" of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a couple of highly trusted directories, but do not have greater than 10-15% of your overall links coming from them. Do not overlook industry-specific directories that could be paid or unpaid. These generally send highly qualified traffic and can be a real bargain. Directories will get your website many natural one-way links, at a natural speed of growth. This combination of type and speed is extremely beneficial. Search for sites that would benefit from offering users your content.
Linkbaiting, or link bait.This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your website that is developed with the intention of increasing links to it. It's highly effective in getting links, most likely the most cost effective as well, based on the cost of the "bait" you employ, has no negative effects from the search engines, at least not for the moment, because all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add much more value to them.
Paying for links, or paid links.These links can have great short-term search benefits. These are good primarily for websites which have tons of pages with content, and have been well established online for many years. Additionally, these websites also have plenty of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for websites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, just like any other, is age. And the latest "Google Slap" effect where sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.
Bad links and their effects.Outbound links play a big role in the way search engines determine who your "neighborhood" is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, and so on, fall in this category. Be aware that this has nothing to do with your pages going into the supplemental index. That's not the kind of penalty these links cause for your website. And the amount of bad links considered is a big one. A small amount of them wouldn't trigger a penalty, but ensure that your site isn't related in any way to those link patterns.
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