Have you ever wished, that your online business website would get a decent amount of organic traffic from the search engines? Despite of the fact, that the biggest effect to the rankings comes from the number of links, on page SEO is important.
When we market the online business website we easily forget the on page SEO basics. This is natural, but can cause a lot of bad effects. First, the search engines read the meta tags to place our online business website to a correct result page, but they also read the title and description tags, which also the internet users see. They have a clear effect on the click through rates, conversions and on the branding.
1. Whar Are The Meta Tags?
To put it simply, these tags create information to the search engines and readers about the content of the website or page. The meta tags, title, description and the keywords are located in the head section of the code.
2. The Purpose Of The Title Tag.
The title tag is the most important one, because it must be able to tell the page content benefit to the reader and the search term to the search engines. It must have an ability to stand out from the crowd and to be a unique one. It must have a good persuasion power, so that the reader get enthusiastic and continues the reading.
We can also say, that the title tag selects the correct people, and skip the wrong ones, and make them to read the description and then yes, to click to the landing page. It is normal, that the webmaster has to test several versions to find the working one.
3. The Length Of The Title Tag.
It should be sexy and short, it should tell the promise of the benefit and to include the search term, all this with 70 characters including spaces. The title should include the most important keyword and, if possible, the second most important one separated with pipes. The ideal title is like a positioning slogan, not a boring sentence.If you think you have to use the brand or company name, put it into the end. Every page must have its own SEO keyword and title.
4. What Google Can Do To The Title.
Sometimes Google thinks it has a better idea for the title, and it will rewrite it. It can pick the content from many content sections and the webmaster cannot influence on it. The best way to prevent this, is to write a title, which describes the page content as well as possible.
5.Avoid Keyword Spamming In The Title.
Usually the main keyword is enough. The purpose is to serve both the readers and the engines with the keyword, so that they can find what they are looking for. Remember, why we use keywords and why the title must be sexy and written in a natural way.
6. Pick The Search Term Carefully.
It helps, if you do some homework when picking the search term. Actually a good idea would be to write the page content about the selected keyword, then it is for sure to the point. If you find another search term, which supplements the main one, you can add it to the title.
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