SEO is search engine optimization, a cost effective technique for marketing online. Here in this article, these techniques can be used for improvement of website traffic from both online directories and search engines. This information is to help improve your online marketing results cost effectively.First of all, it is a surprise to me that many well established companies are missing the mark when it comes to online marketing. Or simply put, they have very little in mind for their websites. That is, their websites may be well designed and attractive, but not optimized at all, and lack the basic elements of search engine optimization that are essential for marketing online. Also, compounding the deficiencies, these websites usually have very poor traffic ranking and, lack back links. These days, having a website is not the end of the online establishment necessary for your business. The website must be maintained by, updating contents, removing or editing bad internal link s, optimizing the pages and much more. All these services can be listed under SEO service. The true purpose of SEO is, to communicate effectively with search engines to help attain quality flow of web traffic, maintain online presence and preferred ranking on search engines.Breaking it down, an optimized website requires specific keywords for the webpage and a well-developed Meta tags: title, description, keywords. The Meta tags in the right place of the webpage for web crawlers to obtain the information for indexing, along with an effective site structure and link building.Site structure, is when pages of the websites are specific to their content or items, nicely broken down with their keywords and Meta tags for web crawlers to index those keywords as well. Putting a lot of items or information on one page is not effective. Basically, let the page be specific to the content as Meta tags are limited by length and the sp eed of web spiders.Link building, this is when you build on back links to the site. The more back links to the site the better, back links improve page rank, and enhance web traffic. Usually, the obstacle is when the other website owners are reluctant in posting your link on their site. Also, if you are not able to establish high page rank back links, it is ok. All you can do is to increase the total back links to your website, after all page rank of your site will be based on the number of back links to your site.Overall, among the many ways towards link building includes exchanging links with other websites owners, webmasters, friends, and others such as submitting to search engines and online directories. Finally, websites are important and must be well maintained. This article discussed some of the necessary SEO techniques to add value to your site and your firm.
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