Local SEO Techniques to Grow Your Business - Search Engines - SE Positioning

If you want to get more targeted traffic from people in your area, local SEO is the best way to do it. Improving your ranking for local search terms is not hard if you use some of the following local SEO strategies.

You are a local SEO marketer so you know how important it is to control your targeted information on the web. This is a major part of local SEO because if you can gather information on other websites you will be more advanced than your competitors. There are actually aggregated services that are build for local businesses that search the entire World Wide Web for any information they can find on your company. You can submit your business information to services like infoUSA and Localeze. However, there's something that you need to be cautious of here. If you find that there is incorrect information about your company on other sites you run the risk that it will still be aggregated for your listings. When this occurs, you'll have to venture back to the site or the source and ask them to take care of the issue. This can take some time so you can't do anything but wait for the fix to get to the local sites.

Different locations of your business should have separate landing pages. When you're going for local sites, remember that they don't like a business to have more than one targeted listing, but it's completely fine if the business has two different locations. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. You don't want to have multiple local listings pointing at the same landing page or the site's main page, as this would make things unclear. You don't want your target audience to get confused in any way, which is why having a dedicated landing page will take you a long way. Even though this might look like a simple thing, it does matter.

Aim at diversifying your anchor text. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that's exactly what you are trying to do. This gives you the opportunity to play around with the anchor text of your links, which means you should try to have a wide variety of anchor text diversification to expand your reach. For example, you want to use more than just "New York Chocolate Store" if you sell chocolate in New York. Two other things you can use are "Chocolate Store in New York" and "Chocolate Stores in Manhattan, New York." Whatever you do, don't forget that search engines place a lot of value on anchor texts which means that you need to use as many variations as you can if you want to raise your rankings.

In summary, these local SEO techniques can be very effective in bringing you more quality traffic. These are mostly simple tasks but they can take you a long way.