SEO or search engine optimization, it is the most important and essential service to promote your website. There are two types of optimization: On page and off page. The On page optimization gives 30 percent traffic to your website but off page optimization helps in bringing the remaining 70 percent traffic. There are several ways of off page optimization some of them are blog commenting, forum posts, social bookmarking, content writing and directory submissions.
The initial and basic step of SEO is content writing. It is also termed as SEO copy writing. In this type of writing, the writers write the content which is written for the search engines and is web friendly. In simpler language, writing content using the proper keywords is SEO copy writing. But one must ensure that the keywords are not overstuffed. The search engines consider such content as spam and it can cause negative impact on the page rank of your website. So always keep a close look on the density of the keywords used in your article.
Simple copyrighting and SEO copy writing are different terms. In search engine copywriting we target the search engines as well as the users. Few points that one must keep in mind while doing copywriting forSEO are:
Complete knowledge of the website: Well, while you start with the copywriting process you must have a clear picture in your mind about the type of audience that a website targets. If you have sound knowledge of the audience you will be able to know the keywords. That's it blend these two things together and create fascinating content which is both user and search engine friendly.
Length of the article should be optimized: It is one of the most important that must be kept in mind while writing the content. The search engines generally prefer the articles which are 350-500 word length. Your article must have the appropriate usage of important keyword. The keywords should be placed in the top paragraphs as the search engines do not go deep in the articles. To have effective SEO copywriting one must have sufficient content on the web pages. You should avoid links in the images as the crawlers on the search engines cannot read the images.
Usage of Meta Tags: The Meta tags play an important role in SEO. These tags communicate with the search engines and provide that information to which the visitors are not concerned. Meta tags are just like keywords which are included in the website as the crawlers read these tags and identify your website.
Doing some research for the keywords: You must find the appropriate keywords and use the most relevant and prioritized keywords. On must focus on single keywords, you can mix the keywords and phrases at some places to avoid the repeated usage of the keywords. A writer can also use synonyms of the keywords at some places. You must write the title of the web page using relevant keywords. The title should also be search engine friendly as it plays an important role in getting your website ranked.
A good SEO copywriter must keep these points in mind to get the success in SEO.
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