SEO Tactics

Search engine optimization determines the success of Internet marketing strategy. One wrong approach towards search optimization is good enough to spoil your whole internet marketing strategy. It has remained to be a quite unfortunate situation that search engine optimization has always been treated as stand alone service despite the prominent part of broad marketing strategy. Even the term SEO was initially adopted by consultant and later on accepted by marketing department in the industry.

Normally, SEO works include keyword search; the copywriting analysis; competitive analysis of the content; the traffic analysis to the website and also building up the back links. The work becomes a bit tough after the introduction of multilingual search engine technique. SEO work is not only about optimization and page ranking of the website but it has huge significance in designing aspects as well. It ensures that the website is user friendly as well as search engine friendly. User friendly website means good navigation on the web pages so that visitors could easily access the desired or the required content. SEO also prepares basic set up for successful pay per click advertising.

In contemporary circumstances when internet marketing industry has identified the significance of SEO work, it is being presented as hoopla. Hence, lets explore few immensely effective SEO tactics:

At first the most prevailing seo strategy, optimize your website in multilingual search engines because approximately 65% portion of the world use language other than English. Even Google itself is available in 35 different languages.

Links are very natural and effective web connectors because it is easy for search engine to measure quality of websites on the basis of number of incoming links. Always keep in your mind that links manipulation may be bit tougher as search engines do not trust all sorts of links due to lack of algorithmic trust.

Sometime in practice, you may have experienced that you selected right keyword and achieved minor success as well but soon got rolled off the page. Hence, to prevent our sites from this sort of unfair situation, we need to assess our competitions on search results. Try domain.com/keyword-ranking-in-top10.html in search engine and it will clear the fact pertaining to the authority for the search term. This tactic has proved helpful when we counter strong internal and external links. If your web page is already appearing amongst top ten results than again it can be gained simply by strengthening internal links. Another effective solution might be selecting a landing page and build links from all subsequent pages.

Article syndication is very effective way to obtain one way backlinks. So, one should hesitate to submit articles in different high profile article directories.

Often we search outside for external links while we have enough inside and those are good enough to find desired result in search engine. Wikipedia is the finest one sample for this internal link building strategy.

Sitemap is a tool to ensure that all web pages are perfectly spidered as well indexed by the search engine. ROR sitemaps are very popular nowadays due to its smooth search engines readability. It is a new sitemap tool. It uses XML feeds for describing the whole site.

GoogleSpy is absolutely perfect for in-depth analysis of website with respect to competitors. This tool is extremely powerful and it tracks more than 500000 keywords.

Minute study and analysis of server log can be proved extremely effective in terms of enhancing traffic and conversion rate. The most important element in server log is search phrases.

All above mentioned tactics are just a few samples. In actual practice, there are numerous tactics which one can learn gradually by practice. The gist of all tactics suggests that search engine optimizers must be vigilant all the time. In other words, it can be known as SEO defense. They need to identify strength and weaknesses of each page that eventually turns into desired holistic endeavor.