Link building – SEO services series

What is link building?

Link building is the term which refers to the process of creating inbound links to your own site. This method can increase your website traffic because if you have more links available to internet users, more people will visit your site. Therefore, the more links you have to your website, the better. Nowadays, nearly all SEO services companies offer this kind of service.

Link exchange, which is an important part of link building, is the process where two webmasters exchange their own links and show the other's link on their websites. Some SEO services experts often use this method to gain good website page rank. However, you should pay attention that links from quality websites which have high page ranks can help you a lot.

The benefits of link building

It can be considered as a free advertisement

I think this characteristic of link building is most attractive. No matter what kind of advertisement, you should pay for it, except link building. As long as you create links and post them to several websites or directories, you are advertising for your own. Moreover, creating and posting links are free which can save you a lot of money.