SEO basics are actually rather complicated for many people outside of the search engine marketing industry. Most search engine optimization professionals will either educate their clients on SEO and SEM, or they will simply refrain from using these terms. However, if you're trying to increase traffic to your website, you need to understand SEO basics in order to be successful with any type of internet marketing campaign.
SEO basics: Guide for Laymen
Like an investment banker attempting to hoodwink a potential investor, SEO professionals throw industry slang around in order to confuse and misdirect clients. When you're trying to improve website traffic and achieve more conversions on your site, you need to understand what SEO is and how to apply it in order to avoid being ripped off.Essentially, there are two types of SEO:
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