Black hat SEO (Search engine optimization) refers to the use of different techniques that the search engines deem as deceptive and unethical. Utilizing this technique renders your website susceptible to a wide range of consequences-lower rank or getting banned-a lower rank or disappearance in the search results. Why do search engines punish websites that implement black hat SEO techniques?
First and foremost, Google wants to provide relevant information, from reputable websites, to their users. Websites that implement black hat SEO techniques manipulate or misrepresent the relevance of their site by taking advantage of the flaws of the search engine algorithm to be on top. For example, some people set up a website about puppy training and then inject an invisible part of the page with texts that are related to weight loss products in the hopes that your site will show in the search results of people who are looking for slimming products.
Keep in mind that trying to rank in unrelated search terms is not the only reason why websites get banned or penalized. In fact, trying to rank for keywords that are directly related to your site while employing techniques that exploit the flaws of the search engines is still considered black hat.
In the 1990s, many webmasters realized that repeating their target keywords a couple of times in their meta keywords allowed them to rank higher in other search engines such as Yahoo, Alta Vista and Infoseek. Google's success, however, came because of its resistance to these types of manipulations. However, they were not totally invulnerable to said manipulations.
No comments:
Post a Comment